Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Real Madrid Redesign Crest For UAE

Thu 27th Nov 2014 | Marketing & PR

Real Madrid have removed the cross from the top of the club’s crest as part of a marketing drive in the United Arab Emirates (UAE).

It’s reported that the cross has been removed from the crest that will appear across the UAE as part of the Spanish giant’s three year sponsorship deal with the National Bank of Abu Dhabi (NBAD).

The new crest will feature heavily in the region with NBAD producing branded credit cards which will also double up as membership cards in what club president Florentino Perez, labelled a "strategic alliance with one of the most prestigious institutions in the world".

The redesign seems to be part of a considered move to win over fans in the largely Muslim region. Speaking at the launch of the partnership in September, Perez commented, “This agreement enables Real Madrid to win the hearts of Emirati citizens and bring us closer to them.

“This club belongs to all fans and members and it is part of our vocation to carry on being the best.”

However, critics suggest that the club have sacrificed their identity in pursuit of cash but it’s noted the cross will appear on the club crest in Europe.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...