Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

DAO The Future Of Chinese Digital Marketing

Thu 27th Nov 2014 | Marketing & PR

China presents a hugely attractive and potentially lucrative marketplace for UK football clubs but many targeting fans in this country through dedicated social media channels may not be maximising its full value. 

A complete understanding of consumer sentiment and digital behaviour relating to brands escapes nearly all marketers focused on China, despite the fact that social media and web searches play a more important role in buying decisions than anywhere else.

This is being directly addressed by the launch of Dao – in Mandarin meaning direction, path or all knowing. Dao is a not for profit community led by leading Chinese digital marketing authorities, that will enable learning through best practice, case studies, channel resources, research, white papers and collaborative problem solving that includes events, an online forum and a Q&A facility.

The inaugural meeting of Dao will take place in London on 3 December with an open invitation to any companies with an interest in Chinese markets.

As well as being the foundation upon which the community will be built, the event will focus on the benefits of Sina Weibo, with a case history presented by Aston Villa Football Club on how it was phenomenally successfully in transforming its brand awareness in China.

More information: The event on Wednesday, 3 December will take place at VeLoft at 4 Hardwick Street, London, EC1R 4RB. The cost of attendance is £80. Details can be obtained from Dao’s Community Manager, Rachael Laproce Renovah on 0203 475 4020 or email rachael@daoinsights.com.

Image: Action Images / Tsutomu Kishimoto Livepic

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Stoke City Football Club Joins Stadium Experience

Thu 14th Sep 2017 | Marketing & PR

Premier League team, Stoke City Football Club has become the ninth major stadium venue to join Stadium Experience in 2017. The newest addition grows the Stadium Experience membership to a total of 55...

Football Managers Unite For Prostate Cancer UK

Wed 13th Sep 2017 | Marketing & PR

A host of top football managers have joined forces to give the most vital team talks of their careers, after chilling statistics showed prostate cancer kills one man every 45 minutes. Premier League...

Stoke City Expand City7s Initiative

Fri 25th Aug 2017 | Marketing & PR

Stoke City are to give 16,000 match tickets and 8,000 match shirts free to local schoolchildren this season. The Potters are expanding their acclaimed City 7s scheme, which currently sees 1,000 Year...

Manchester United Players Create Street Art Mural

Wed 16th Aug 2017 | Marketing & PR

A unique mural depicting scenes from Old Trafford sprayed by Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling and created by American graffiti artist Alec Monopoly will...