Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Leicester City Extend Thailand Connections

Mon 1st Dec 2014 | Football Sponsorship

Leicester City have extended its strategic, international partnership with the Tourism Authority of Thailand for a third season.

The extension of the Tourism Authority of Thailand’s partnership, which began in 2012/13 season - two years after the Club was taken over by Vichai and Aiyawatt Srivaddhanaprabha – sees the Club strengthen its relationship with a key existing sponsor on the elevated stage of the Barclays Premier League. 

The Tourism Authority of Thailand’s distinctive ‘Amazing Thailand’ branding, which graced the back of the Club’s first team shirts during the first two years of the partnership, will feature prominently in the King Power Stadium dugouts. 

The company will also be engaging directly with supporters on home matchdays, with Leicester City players set to deliver ‘Amazing Thailand’ branded mini-footballs into the King Power Stadium crowd following the pre-match warm-up at the Club’s next 10 home fixtures. 

Susan Whelan, Leicester City’s Chief Executive Officer, said: “We’re absolutely thrilled to continue to work with the Tourism Authority of Thailand during the 2014/15 season. Their support in the last two years has been vital in helping us promote Leicester City to a Thai audience and in reaching our goals closer to home. 

“It is important to us that we are able to build on existing relationships we have developed with key sponsors prior to the Club’s promotion and to reward their loyalty and support by making them an on-going part of our Premier League journey.” 

Thawatchai Arunyik, Governor of Tourism Authority of Thailand, said:“The last two years working with Leicester City have been an amazing adventure, filled with aspiration, incredible people and some wonderful memories – qualities for which the Kingdom of Thailand itself is much loved for, making our relationship a perfect fit. 

“We are very proud to be working with Leicester City and its supporters, who have embraced the Club’s increasingly strong association with Thailand and given the nation a Premier League football club its people can take to their hearts.” 

The extension of its agreement will see the Tourism Authority of Thailand remain a Leicester City Platinum Partner, while also becoming the Club’s official Tourism Partner.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Announce Global Partnership With Blackwell

Thu 29th Jun 2017 | Football Sponsorship

Everton Football Club has signed a partnership agreement with Blackwell Global, making them the club’s first Official Forex and Brokerage Partner. The multi-year partnership giving Blackwell...

Norwich City Sign New Three Year Partnership

Tue 27th Jun 2017 | Football Sponsorship

Norwich City FC has announced a new three-year sponsorship deal with mobile gaming and sports-betting operator LeoVegas. LeoVegas will become the Club’s Principal Partner for the next three...

Crystal Palace Announce New Shirt Sponsor, ManBetX

Mon 26th Jun 2017 | Football Sponsorship

On the back of announcing Frank de Boer as its new Manager, Crystal Palace F.C have today announced a multi-year deal with ManBetX as the club's new shirt sponsor. In a record breaking deal for the...

Crawley Town launch new partnership with Errea

Mon 26th Jun 2017 | Football Sponsorship

Crawley Town have signed a partnership with established Italian sportswear manufacturer Errea Sport to supply playing and training kit and retail items for the next two seasons. The club's brand new...