Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland Launch Asian Social Media Channel

Mon 1st Dec 2014 | IT & Technology

Sunderland AFC have become the latest Barclays Premier League football club to launch its social media presence in Asia.

The Black Cats have officially launched their latest social media accounts on Weibo, the largest social networking channel in Asia, as the club continues to increase its communications with fans in Asia.

The Sunderland AFC accounts on the Chinese platforms Sina Weibo and Tencent Weibo will feature – in Mandarin – live score updates, club news, history of the club, competitions and exclusive player interviews.

The Weibo accounts will help connect the club with Asian sports fans and offer them the latest news and behind-the-scenes photos and videos.

Sunderland AFC’s commercial director, Gary Hutchinson said: “The club is continuing to grow globally and it’s important that we engage with fans in their native country and language.

“We are continuously looking at new ways to improve our communications with our supporters and the new social channel will enable our fans in Asia to interact with the club more and will offer them access to the latest news and exclusive club content.”

Sunderland AFC have strong links across the Asian continent and have built a strong fan base, taking part in a number of activities over the past two years including pre-season trips to South Korea and taking part in the prestigious Barclays Asia Trophy in Hong Kong last year.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FIFA Selects Hawk-Eye As VAR Technology Provider

Mon 22nd May 2017 | IT & Technology

The use of video assistant referees (VARs) at upcoming FIFA competitions moved a step closer, after the world football governing body announced the appointment of Hawk-Eye Innovations as VAR...

Sure partner with VR specialists Laduma to give unique view of Ross Barkley’s free-kick technique

Fri 19th May 2017 | IT & Technology

Sure has teamed up with Laduma, the Virtual Reality content company, to create a unique piece of content giving incredible 360° views of Ross Barkley taking a free kick at Everton’s training...

Elonex Display Welcomes National Football Museum Visitors

Thu 18th May 2017 | IT & Technology

Elonex has launched a new Digital Out of Home advertising screen at the heart of Manchester's iconic city centre Medieval Quarter. The new large-format Digital 48-sheet screen is located at major...

Bundesliga Showcase For Virtual Hybrid Technology

Wed 17th May 2017 | IT & Technology

Imagine you could sell the advertising on your perimeter LED board to different companies in different territories. Imagine you could do this multiple times over. Well stop imagining and start...