Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland Launch Asian Social Media Channel

Mon 1st Dec 2014 | IT & Technology

Sunderland AFC have become the latest Barclays Premier League football club to launch its social media presence in Asia.

The Black Cats have officially launched their latest social media accounts on Weibo, the largest social networking channel in Asia, as the club continues to increase its communications with fans in Asia.

The Sunderland AFC accounts on the Chinese platforms Sina Weibo and Tencent Weibo will feature – in Mandarin – live score updates, club news, history of the club, competitions and exclusive player interviews.

The Weibo accounts will help connect the club with Asian sports fans and offer them the latest news and behind-the-scenes photos and videos.

Sunderland AFC’s commercial director, Gary Hutchinson said: “The club is continuing to grow globally and it’s important that we engage with fans in their native country and language.

“We are continuously looking at new ways to improve our communications with our supporters and the new social channel will enable our fans in Asia to interact with the club more and will offer them access to the latest news and exclusive club content.”

Sunderland AFC have strong links across the Asian continent and have built a strong fan base, taking part in a number of activities over the past two years including pre-season trips to South Korea and taking part in the prestigious Barclays Asia Trophy in Hong Kong last year.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...

Collaboration Sees Launch Of VR Talent ID Platform

Mon 19th Jun 2017 | IT & Technology

Mi Hiepa Scout I, the world’s first VR Talent ID and elite return to play platform. Created as a joint venture by leading Manchester developers Mi and sports data experts Hiepa, the...

In Focus: Cashless Environment: The Evolution of Payment Solutions

Fri 16th Jun 2017 | IT & Technology

As technology advances and attitudes towards cash change, more and more venue operators are looking at ways of offering faster, smoother and safer ways of making payments. fcbusiness speaks to Steve...