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Sunderland Launch Asian Social Media Channel

Mon 1st Dec 2014 | IT & Technology

Sunderland AFC have become the latest Barclays Premier League football club to launch its social media presence in Asia.

The Black Cats have officially launched their latest social media accounts on Weibo, the largest social networking channel in Asia, as the club continues to increase its communications with fans in Asia.

The Sunderland AFC accounts on the Chinese platforms Sina Weibo and Tencent Weibo will feature – in Mandarin – live score updates, club news, history of the club, competitions and exclusive player interviews.

The Weibo accounts will help connect the club with Asian sports fans and offer them the latest news and behind-the-scenes photos and videos.

Sunderland AFC’s commercial director, Gary Hutchinson said: “The club is continuing to grow globally and it’s important that we engage with fans in their native country and language.

“We are continuously looking at new ways to improve our communications with our supporters and the new social channel will enable our fans in Asia to interact with the club more and will offer them access to the latest news and exclusive club content.”

Sunderland AFC have strong links across the Asian continent and have built a strong fan base, taking part in a number of activities over the past two years including pre-season trips to South Korea and taking part in the prestigious Barclays Asia Trophy in Hong Kong last year.

Posted by: Aaron Gourley 

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