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Tottenham Hotspur Extends US Youth Soccer Partnership

Tue 2nd Dec 2014 | Marketing & PR

Tottenham Hotspur Football Club has added a second youth partner club to a growing Global Coaching programme aimed at supporting the development of grassroots soccer in North America.  

El Cerrito Futbol Club, based in California’s Bay Area, will adopt the Premier League club’s football philosophy, with coaches from the Tottenham Hotspur Global Coaching team working alongside the club throughout the season.

The same partnership model has already been established in Florida, where Tallahassee United became Tallahassee Tottenham Hotspur in August.

Former US Men’s National Team and current Tottenham Hotspur goalkeeper, Brad Friedel, believes the Club’s involvement at grassroots level can have a significant impact on the development of young players in his home country.

Friedel said:  “We are delighted to announce our latest partnership with El Cerrito. Our Global Coaching team works across the world to develop young players and educate coaches, getting across a unique philosophy the Club has always prided itself on – attacking football played with style and flair.

“This programme is a real investment into the grassroots of US soccer and a fantastic opportunity for both organisations."

Grant Cornwell, Head of Tottenham Hotspur Global Coaching, added: “The Tottenham Hotspur Global Coaching programme aims to create and deliver the best learning environment to encourage and develop the skills and techniques of young players throughout the world.

“As has already been seen in Tallahassee, we are creating pathways and opportunities for young players and coaches at grassroots level in the US through this innovative partnership model.

Manish Doshi, Director of Coaching/Technical Director, El Cerrito F.C. Spurs, added: “Tottenham Hotspur has a proven and successful model of player development, and through this partnership, El Cerrito will continue its philosophy of developing players and coaches by building self-esteem and creative abilities.”

Tottenham Hotspur’s Global Coaching programme has a proven track record of player development at grassroots level across the world, with long-term partnerships already established across North America with soccer associations in California, Maryland and Texas.

The programme operated successfully alongside the Club’s pre-season tour of the United States and Canada, which saw Tottenham Hotspur receive a tremendous amount of support from its growing fanbase in the region, which includes 30 Official Supporters Clubs – more than any other Premier League club.

The growing interest in Tottenham Hotspur was displayed by an audience of 383,000 viewers that watched the Club’s friendly with Chicago Fire on ESPN – the highest US television viewing figure out of all friendly matches played that weekend.

Posted by: Aaron Gourley 

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