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Matchday Selfies Replace The Traditional Autograph

Mon 15th Dec 2014 | Fan Engagement

A matchday selfie with a football player is the new ‘must-have’ piece of memorabilia for football fans signalling the death of the traditional autograph according to research from HTC.

One in three (32%) fans now want to leave the stadium with a selfie with a football player and a massive two-thirds (64%) of fans want to keep a digital memento of their match day experience.

The Digital Memorabilia Report, commissioned by HTC – a global leader in mobile innovation, investigates how technology has changed the way football fans collect, store and share their mementos.

The study discovered that football memorabilia is no longer being collected as a personal treasure, but a new breed of tech-savvy football fans are turning to social media to show off their football memorabilia  via their mobile (76%), with one in five football fans turning to  Twitter (20%) and 60% sharing their digital mementos on Facebook/ Instagram.

Jim Boulton, Digital Archaeologist, commented on the findings: “Football memorabilia in the digital age, like everything else, is more immediate.

“Selfies are published moments after they are taken, crowd reactions shared as they happen, banter exchanged in real-time. These digital mementos are more than a collection of memories, they're a window into a football fan or everyone to examine, appreciate, disparage and discuss.

“In a world where we measure our status in likes and shares, not only are the players competing on the pitch, the fans are competing in the stands. Collecting football memorabilia used to be a personal endeavour, providing an escape from the real world.

“In the digital age, it connects us to it. And that's a whole different ball game.”

If the masses have their way, football memorabilia will look very different in another 10 years' time. A fifth (21%) would like a 3D video message from a player and just over one in three (34%) would like digital football tickets to scan on turnstiles.

The HTC Digital Memorabilia report has been released to mark the launch of the HTC Matchday Album, an online photography book for football fans to store and share photos of their memorable experiences during every match during the UEFA Champions League and the UEFA Europa League 2014-2015. 

Posted by: Aaron Gourley 

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