Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Matchday Selfies Replace The Traditional Autograph

Mon 15th Dec 2014 | Fan Engagement

A matchday selfie with a football player is the new ‘must-have’ piece of memorabilia for football fans signalling the death of the traditional autograph according to research from HTC.

One in three (32%) fans now want to leave the stadium with a selfie with a football player and a massive two-thirds (64%) of fans want to keep a digital memento of their match day experience.

The Digital Memorabilia Report, commissioned by HTC – a global leader in mobile innovation, investigates how technology has changed the way football fans collect, store and share their mementos.

The study discovered that football memorabilia is no longer being collected as a personal treasure, but a new breed of tech-savvy football fans are turning to social media to show off their football memorabilia  via their mobile (76%), with one in five football fans turning to  Twitter (20%) and 60% sharing their digital mementos on Facebook/ Instagram.

Jim Boulton, Digital Archaeologist, commented on the findings: “Football memorabilia in the digital age, like everything else, is more immediate.

“Selfies are published moments after they are taken, crowd reactions shared as they happen, banter exchanged in real-time. These digital mementos are more than a collection of memories, they're a window into a football fan or everyone to examine, appreciate, disparage and discuss.

“In a world where we measure our status in likes and shares, not only are the players competing on the pitch, the fans are competing in the stands. Collecting football memorabilia used to be a personal endeavour, providing an escape from the real world.

“In the digital age, it connects us to it. And that's a whole different ball game.”

If the masses have their way, football memorabilia will look very different in another 10 years' time. A fifth (21%) would like a 3D video message from a player and just over one in three (34%) would like digital football tickets to scan on turnstiles.

The HTC Digital Memorabilia report has been released to mark the launch of the HTC Matchday Album, an online photography book for football fans to store and share photos of their memorable experiences during every match during the UEFA Champions League and the UEFA Europa League 2014-2015. 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

New Hashtags Launched For #ElClasico

Thu 20th Apr 2017 | Fan Engagement

LaLiga and Twitter have teamed up to give fans watching the El Clasico specially designed emoji hashtags for use on the social media platform. Offering a unique experience to fans and bringing the...

Comment: Virgin’s Twenty’s Plenty Pledge Does It Go Far Enough?

Wed 19th Apr 2017 | Fan Engagement

Virgin Media are in the middle of an advertising blitz, promoting their ‘Twenty’s Plenty’ offering with The Football Supporters Federation. The first thing you’d think about...

Millwall Named EFL Family Club Of The Year

Tue 11th Apr 2017 | Fan Engagement

Millwall Football Club has been named Nickelodeon Family Club of the Year at the annual EFL Awards in London on Sunday evening. The Lions collected the prestigious award for the first time in the...

Virgin Media Delivers Twenty’s Plenty Campaign Pledge

Thu 6th Apr 2017 | Fan Engagement

Virgin Media is standing up for away football fans in a ground-breaking campaign which launches across key channels tomorrow (Friday 7 April). In a football-first, Virgin Media is going to subsidise...