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Tottenham Hotspur Expands American Licensing Presence

Tue 23rd Dec 2014 | Marketing & PR

Tottenham Hotspur Football Club has appointed Fermata Partners to source and manage its licensing deals in North America.

The club has a growing presence in the region, with over 30 Official Supporters Clubs – more than any other Premier League team.

The growing interest in Tottenham Hotspur in North America is summed up by a 48% increase in the number of US fans registered on the club database within 12 months, with 45% increase in Canada.

Fermata Partners, meanwhile, has a proven track record in the sports licensing field, having operated a successful programme across US college sports for many years.

Tottenham Hotspur is continuing to grow its licensing portfolio in North America, having previously worked with Sports Endeavors on a bespoke range of club apparel. The club has also exhibited at the annual Licensing Expo in Las Vegas for the past two years, further engaging with potential licensees in the region.

Gary Jacobson, Brand Licensing Manager, Tottenham Hotspur, said: “We are delighted to be working with Fermata Partners. Our North American fan-base is hugely important to the club and this relationship will bring us closer to supporters in this region.

“Tottenham Hotspur’s strong brand values are ones that we share with our licensees and we strive to ensure that any licensee we work with produces a quality product that represents the club in the right way and has the experience and ability to maximise the product at retail.

“Following on from the success of our pre-season tour in North America, not to mention the success of the US national team at the World Cup and growing interest in the sport, now is a great time for us to be making the most of a growing demand for club product in this market.” 

“Tottenham Hotspur is an iconic football brand competing at the highest levels of the sport,” said Kit Walsh, co-founder of Fermata Partners. “We are honored to be aligned with Spurs and look forward to collaborating with the club to build its brand presence in North America.”

“Global football is growing mindshare with North American sports fans,” said Scott Bouyack, another co-founder of Fermata Partners.

“As that mindshare grows, so too will grow the demand for merchandise.  We have already made significant progress in securing licensee and retail commitments for Tottenham Hotspur, and look forward to adding several new clubs to the collective in the near future.”

Posted by: Aaron Gourley

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