Barcelona Sign Partnership With Foot Deodorant Brand
Mon 26th Jan 2015 | Football Sponsorship
FC Barcelona has reached a sponsorship agreement with Tenys Pé Baruel to make the foot deodorant used by Neymar Jr and the Brazilian national team an Official Club Sponsor in 2015.
The agreement continues the Club’s policy of forming partnerships with some of the world’s leading brands, in this case incorporating its first ever Brazilian sponsor.
The agreement was announced today (26th Jan) at a press conference held at the Ciutat Esportiva Joan Gamper and attended, in representation of FC Barcelona, by the vice-president for economy Javier Faus and first team player Neymar Jr, and for Baruel, its president Silvio Roberto de Moraes, and its CEO Daniel Tiraboschi.
The Brazilian striker will be the main spokesman for the partnership throughout its duration.
This is also the first sponsorship contract to result from the agreement signed recently with NR Sports, which has managed Neymar Jr’s image rights since 2006 and though which this company is exclusively responsible for seeking sponsors in Brazil. The fact that Baruel also sponsors the Barça striker will generate unique synergies in a territory where FC Barcelona already has a huge following on social networks.
Barça has almost five million Brazilian Facebook followers, making it the Club’s third biggest country, after Indonesia and Mexico, on this social network, while this country’s Twitter account is about to reach 200,000 followers, making it one of the fastest growing of the Club’s fifteen accounts.
In October 2013, Barça also launched a version of its official website designed especially for the Brazilian market.
Through this agreement, Baruel acquires the right to use the Barça brand in communication and marketing, hospitality and image association campaigns. The foot hygiene company is also planning to launch a specially developed line of products to tie in with the partnership.
Javier Faus, vice-president for economy at FC Barcelona, said: “We are delighted to have signed a deal with our first sponsor in Brazil, a priority market for us.
“This agreement will bring us closer to our Brazilian supporters who live football with such intensity.
“At the same time, the fact that they sponsor our player Neymar Jr shows their commitment to, and association with the football world”.
Neymar Jr, FC Barcelona first team player, added: “I have a particularly close relationship with Baruel.
“It was one of the first companies to close a sponsorship deal with me. We have been together for more than four years and I am very happy to have them here at Barça.
“It is a big honour to be the spokesman for this agreement and to introduce Tenys Pé Baruel to all of my colleagues at the Club”.
Posted by: Aaron Gourley
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