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Premier League licence to produce and sell stickers and trading cards for 2016-19 up for tender

Tue 3rd Feb 2015 | Marketing & PR

The Premier League has, since its formation in 1992, created one of the world’s leading sporting competitions. An integral part of that success is the commercial platform on which the competition has been built, both in terms of broadcasting agreements domestically and internationally, as well as a successful central sponsorship and licensing programme.

As part of this licensing programme, the Premier League is seeking proposals from interested parties to become the official licensee for the right to manufacture, distribute, and sell official stickers and trading cards during seasons 2016/17 to 2018/2019 (three years). Rights are available for both physical and digital collections.

The Barclays Premier League is the most watched continuous annual global sporting event in the world. Last season 13.9 million fans attended matches with record average stadium occupancy of 95.9%. Across nine months of the year, 380 matches are viewed in 175 countries with coverage available in over 650 million households.

For further details of the tender and to receive a copy of the Request For Proposals, please contact partnerships@premierleague.com

Posted by: Kev Howland

 

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