Stoke City Announce New Balance Kit Deal
Thu 5th Feb 2015 | Marketing & PR
Stoke City have announced that the Club is to be kitted out by global sports brand New Balance from the start of the 2015/16 season.
The deal will see the Potters further enhance New Balance's expansion into football, cementing an impactful presence in the Premier League for the brand.
New Balance will bring its considerable technical expertise when designing and developing the Club's kit and training apparel.
Stoke City Chief Executive Tony Scholes said: "Working with a brand with the global appeal of New Balance offers the Club a chance to widen our fan base internationally, which is a very exciting prospect for us.
"New Balance is a family run business and that personal touch will be something that will resonate heavily with Stoke City fans.
"We are delighted to be a part of New Balance's journey into football and playing our part in contributing to its success."
Richard Wright, General Manager of New Balance Football, added, "Stoke City is one of the oldest professional football teams in the world, and this history is part of everything the Club does.
"Its fans are incredibly passionate and proud of the Club's traditions.
"We're looking forward to working closely with Stoke City and providing them and their fans with a range of innovative and high-performance kits that a Club of their stature deserves."
Warrior Football announced the brand's first ever official club kit supply deal with Liverpool in 2012, with further kit deals for Stoke City, Sevilla and Porto all following as the brand grew its global reach.
The success of this initiative led New Balance to decide to launch into the global football market under Warrior's parent brand, New Balance, in 2015.
Warrior will continue to deliver innovative products in performance sports including lacrosse and ice hockey.
Posted by: Kev Howland
If you have any football business related news stories you’d like to share then please contact us – email@example.com
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Wed 22nd Feb 2017 | Marketing & PR
Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...
Mon 20th Feb 2017 | Marketing & PR
Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...
Thu 9th Feb 2017 | Marketing & PR
AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...