Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Stoke City Announce New Balance Kit Deal

Thu 5th Feb 2015 | Marketing & PR

Stoke City have announced that the Club is to be kitted out by global sports brand New Balance from the start of the 2015/16 season.

The deal will see the Potters further enhance New Balance's expansion into football, cementing an impactful presence in the Premier League for the brand. 

New Balance will bring its considerable technical expertise when designing and developing the Club's kit and training apparel. 

Stoke City Chief Executive Tony Scholes said: "Working with a brand with the global appeal of New Balance offers the Club a chance to widen our fan base internationally, which is a very exciting prospect for us. 

"New Balance is a family run business and that personal touch will be something that will resonate heavily with Stoke City fans. 

"We are delighted to be a part of New Balance's journey into football and playing our part in contributing to its success." 

Richard Wright, General Manager of New Balance Football, added, "Stoke City is one of the oldest professional football teams in the world, and this history is part of everything the Club does. 

"Its fans are incredibly passionate and proud of the Club's traditions. 

"We're looking forward to working closely with Stoke City and providing them and their fans with a range of innovative and high-performance kits that a Club of their stature deserves." 

Warrior Football announced the brand's first ever official club kit supply deal with Liverpool in 2012, with further kit deals for Stoke City, Sevilla and Porto all following as the brand grew its global reach. 

The success of this initiative led New Balance to decide to launch into the global football market under Warrior's parent brand, New Balance, in 2015. 

Warrior will continue to deliver innovative products in performance sports including lacrosse and ice hockey.

Posted by: Kev Howland




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...