Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Stoke City Announce New Balance Kit Deal

Thu 5th Feb 2015 | Marketing & PR

Stoke City have announced that the Club is to be kitted out by global sports brand New Balance from the start of the 2015/16 season.

The deal will see the Potters further enhance New Balance's expansion into football, cementing an impactful presence in the Premier League for the brand. 

New Balance will bring its considerable technical expertise when designing and developing the Club's kit and training apparel. 

Stoke City Chief Executive Tony Scholes said: "Working with a brand with the global appeal of New Balance offers the Club a chance to widen our fan base internationally, which is a very exciting prospect for us. 

"New Balance is a family run business and that personal touch will be something that will resonate heavily with Stoke City fans. 

"We are delighted to be a part of New Balance's journey into football and playing our part in contributing to its success." 

Richard Wright, General Manager of New Balance Football, added, "Stoke City is one of the oldest professional football teams in the world, and this history is part of everything the Club does. 

"Its fans are incredibly passionate and proud of the Club's traditions. 

"We're looking forward to working closely with Stoke City and providing them and their fans with a range of innovative and high-performance kits that a Club of their stature deserves." 

Warrior Football announced the brand's first ever official club kit supply deal with Liverpool in 2012, with further kit deals for Stoke City, Sevilla and Porto all following as the brand grew its global reach. 

The success of this initiative led New Balance to decide to launch into the global football market under Warrior's parent brand, New Balance, in 2015. 

Warrior will continue to deliver innovative products in performance sports including lacrosse and ice hockey.

Posted by: Kev Howland




If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Wolves Sign Thomas Cook Travel Partnership

Mon 17th Jul 2017 | Marketing & PR

Thomas Cook Sport, has been unveiled as the Official Travel Partner for Championship club Wolverhampton Wanderers Thomas Cook Sport will provide the first team and under 21’s with their travel...

Icons Secure Eden Hazard Memorabilia Deal

Wed 12th Jul 2017 | Marketing & PR

Icons Shop Limited, the world's leading signed football memorabilia company, has signed an exclusive deal with two time Premier League title winner Eden Hazard. Eden will feature in Icons' flagship...

AFC Fylde Community Foundation Celebrates Traineeship Success

Wed 12th Jul 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the graduation of the first cohort of trainees from its Striking Futures Traineeship Programme. Three trainees have successfully completed the 12-week...

Bolton Wanderers Offer Fans Box Office Vue

Mon 10th Jul 2017 | Marketing & PR

Fans of Bolton Wanderers will be given the opportunity to experience Sky Bet Championship football in ultimate comfort for the 2017/18 season with the installation of Vue’s luxury recliner...