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Aston Villa Appoint Chief Commercial Officer

Wed 11th Feb 2015 | Football Club Management

Aston Villa have appointed Charlie Wijeratna as the club's first ever chief commercial officer.

In this new role Charlie will have responsibility for all areas of revenue generation and will also oversee the club's marketing and media operations.

Speaking on the appointment, chief executive Tom Fox said: "We are really excited to have someone with Charlie's commercial background joining the club.

"He has valuable experience in football from his time at Tottenham and has a proven track record in revenue generation at both London 2012 and now the Baku 2015 European Games.

"He knows how to build highly effective teams and develop winning partnerships with top global brands.

"Under his leadership we expect our commercial operation to generate the revenue that a club the size of Aston Villa is capable of."

Charlie Wijeratna commented: "I am delighted to be returning to football at such a storied club as Aston Villa and I'm really excited about the challenge and the opportunity in front of us.

"I am particularly looking forward to working with a senior management team that understands the opportunity that the Premier League's global television reach offers clubs today.

"Aston Villa is one of England's great football clubs and I am keen to make my contribution to developing the club's commercial revenues while respecting its heritage and values."

Charlie started his career at Sky Sports making sports TV programmes before spending eight years in the city as a corporate lawyer and then an investment banker.

He initiated London's bid for the 2012 Olympic and Paralympic Games, with the bid's first chairman Barbara Cassani, putting in place the commercial and legal deals behind London's winning proposal.

After the Games were awarded in 2005, Charlie was the driving force behind the sponsorship programme that raised over £700m.

He was also responsible for the sale of the Paralympic broadcasting rights, London's licensing and retail programme and the sale of hospitality rights.

In total he led deals that raised over £830m for London 2012.

At Tottenham Hotspur, Charlie was responsible for the overhaul of the club's brand and visual identity and at Baku 2015 he assembled a first class team that has so far built a new brand, completed and announced 14 sponsorship deals and announced broadcasting rights deals covering 47 countries.

Posted by: Aaron Gourley

 

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