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Swans To Celebrate Chinese New Year

Thu 19th Feb 2015 | Marketing & PR

Swansea City AFC players to wear Chinese New Year shirts before Manchester United match

Swansea City will wear limited edition warm-up shirts before their Barclay’s Premier League fixture against Manchester United this Saturday to celebrate Chinese New Year in partnership with main club sponsors Goldenway.

Swansea City players will wear the special shirts on the pitch at the Liberty Stadium on Saturday 21st February.

Goldenway, a global financial services provider, have arranged a series of celebrations to mark the New Year ‘Year of the Goat’ and bring the Premier League closer to its Asian fans. Lunar Year celebrations take place on Thursday Feburary 19th and will be observed in countries including China, Japan, South Korea, Singapore, Indonesia, Malaysia, and Vietnam.

Goldenway’s digital advertising boards at the Liberty Stadium will also display Happy Chinese New Year messages throughout the match to fans watching in over 200 Premier League territories around the world.

A Goldenway spokesperson said: "We are proud of Goldenway’s relationship with Swansea City Football Club and the Premier League.

“Asian football fans enjoy a special bond with the Premier League and as main sponsors of Swansea City, we’re delighted to be able to honour the tradition of the Chinese New Year festival with activities for the visit of Manchester United.

“Goldenway hopes that fans in Asia will appreciate the kind gesture of the Swansea City players who will celebrate this important part of Asian culture and heritage. We’d like to wish everyone prosperity in the Year of the Goat.”

Swansea City manager, Garry Monk, said:  “At Swansea City Football Club, we’re very proud to be a part of the Premier League which is enjoyed by so many people across the world.

“Both the Premier League and Swansea City have a huge and passionate fan base in Asia. We’re delighted that our sponsors Goldenway have arranged for us to honour the tradition of Chinese New Year by wearing limited edition t-shirts ahead of the upcoming match against Manchester United.

“We hope our celebrations of the Year of the Goat will bring us luck ahead of our match against United this weekend.”

fcbusiness will be taking an indepth look at the Chinese digital marketplace in the next issue of the magazine due out at the end of Feburary.

Posted by: Aaron Gourley

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