Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Football League Launch Capital One Cup Twitter Campaign

Tue 24th Feb 2015 | Marketing & PR

The Football League has launched a campaign on Twitter giving fans the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur. 

The innovative social media vote is the first time the iconic arch has been utilised in this way to let fans decide how the national stadium looks ahead of a major Cup Final. 

The League is tracking the use of two designated hashtags on Twitter throughout this week - #ChelseaAtWembley and #SpursAtWembley.

The hashtag that receives most use on the social network before 6pm on Saturday will be declared the winner and the arch will be lit up in that club’s colours the night before the Capital One Cup Final. 

Commenting on the activity, Drew Barrand, Marketing Director at The Football League, said: “The Football League is always looking at innovative ways to bring fans closer to the action and this vote really does allow fans to play a visible part in the build up to the Final. 

“We are delighted to be able to be able to bring this unique first to Wembley and are looking forward to seeing what colour the arch will be”. 

Alex Trickett, Head of Sport, Twitter UK, added: “Twitter is the place where people come to share in the biggest moments in the football calendar, in fact eight of the 10 most-Tweeted-about UK moments in 2014 were football-related. 

“It will be incredible to see fans from the UK and around the world reaching for their devices to light up the Wembley arch this weekend.” 

The #OwnTheArch Twitter vote is part of a range of activity taking place around the Final that will help to make it the most socially-engaged League Cup Final ever. 

Supporters can submit motivational messages for the two teams via the Capital One Cup official Facebook page, with one message for each team being selected to be displayed in the tunnel as the last thing the teams see before they walk out at Wembley. 

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Wolves Sign Thomas Cook Travel Partnership

Mon 17th Jul 2017 | Marketing & PR

Thomas Cook Sport, has been unveiled as the Official Travel Partner for Championship club Wolverhampton Wanderers Thomas Cook Sport will provide the first team and under 21’s with their travel...

Icons Secure Eden Hazard Memorabilia Deal

Wed 12th Jul 2017 | Marketing & PR

Icons Shop Limited, the world's leading signed football memorabilia company, has signed an exclusive deal with two time Premier League title winner Eden Hazard. Eden will feature in Icons' flagship...

AFC Fylde Community Foundation Celebrates Traineeship Success

Wed 12th Jul 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the graduation of the first cohort of trainees from its Striking Futures Traineeship Programme. Three trainees have successfully completed the 12-week...

Bolton Wanderers Offer Fans Box Office Vue

Mon 10th Jul 2017 | Marketing & PR

Fans of Bolton Wanderers will be given the opportunity to experience Sky Bet Championship football in ultimate comfort for the 2017/18 season with the installation of Vue’s luxury recliner...