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Football League Launch Capital One Cup Twitter Campaign

Tue 24th Feb 2015 | Marketing & PR

The Football League has launched a campaign on Twitter giving fans the chance to decide the colour of the Wembley arch as part of a unique first in the build up to Sunday’s Capital One Cup Final between Chelsea and Tottenham Hotspur. 

The innovative social media vote is the first time the iconic arch has been utilised in this way to let fans decide how the national stadium looks ahead of a major Cup Final. 

The League is tracking the use of two designated hashtags on Twitter throughout this week - #ChelseaAtWembley and #SpursAtWembley.

The hashtag that receives most use on the social network before 6pm on Saturday will be declared the winner and the arch will be lit up in that club’s colours the night before the Capital One Cup Final. 

Commenting on the activity, Drew Barrand, Marketing Director at The Football League, said: “The Football League is always looking at innovative ways to bring fans closer to the action and this vote really does allow fans to play a visible part in the build up to the Final. 

“We are delighted to be able to be able to bring this unique first to Wembley and are looking forward to seeing what colour the arch will be”. 

Alex Trickett, Head of Sport, Twitter UK, added: “Twitter is the place where people come to share in the biggest moments in the football calendar, in fact eight of the 10 most-Tweeted-about UK moments in 2014 were football-related. 

“It will be incredible to see fans from the UK and around the world reaching for their devices to light up the Wembley arch this weekend.” 

The #OwnTheArch Twitter vote is part of a range of activity taking place around the Final that will help to make it the most socially-engaged League Cup Final ever. 

Supporters can submit motivational messages for the two teams via the Capital One Cup official Facebook page, with one message for each team being selected to be displayed in the tunnel as the last thing the teams see before they walk out at Wembley. 

Posted by: Aaron Gourley 

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