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Green 4 Announce ‘Game Changing’ New Software

Wed 4th Mar 2015 | IT & Technology

Green 4 Solutions have announced the 2015 version of its Go system, for visitor attractions, leisure venues and sports clubs.

The UK based software firm described the release as a “game changer” for the sports and visitor attractions industries.

“We’ve put a lot of work into industry research and speaking with our customers to make sure we truly understand their challenges,” said Jonathan Buck, Head of Product.

“After an extensive period of research and development we’re massively excited to be launching the 2015 product to market.

“We see this release as a genuine game changer. Our vision and the technology is already proven to deliver huge commercial benefits to the organisations we work with and the new solution just amplifies this. We’ve made everything really slick and easy to use.”

All on Microsoft Dynamics CRM 2015

The main advancement for the Go system, which is built within Microsoft Dynamics CRM, is the deployment of the full end-to-end solution within Microsoft Dynamics CRM 2015. All Go modules, including Ticketing, Merchandise, Loyalty, Memberships, Dynamic Data Segmentation and eCommunications, can all now be deployed within the new Microsoft Dynamics CRM 2015 platform. This brings a whole host of benefits, from improved user interface to better reporting capabilities.

Drag and drop ‘Comm Creator’ email designer

Go users can also look forward to some smart new modules, which focus on the user experience for venue operators. Sports, leisure and attractions marketing teams can take advantage of drag and drop functionality to quickly and easily design email campaigns, targeted audience segments and marketing automations, whilst still benefiting from the power of having their data in one place, due to Go’s joined-up nature and CRM engine.

Easy marketing automation through drag and drop ‘Flows’

Using a drag and drop ‘Flow’ designer, Go users can build simple or complex marketing automations without the time and skills needed to master ‘workflows’ in the out of the box Microsoft Dynamics solution. A whole schedule of communication can be fully automated, triggered by the system and delivering timely marketing communications.

Improve bridge from offline to online with the Mobile Wallet

2015 also sees the introduction of Mobile Wallet, which will enable clubs, venues and attractions to utilise Apple Passbook, Google Wallet and Windows Phone Wallet in a number of new ways. Tickets, vouchers and loyalty cards can all be stored in the mobile wallet. Customers can redeem offers by simply scanning a QR code, which places the voucher into their mobile wallet app. Push notifications improve the communication process and loyalty cards will change in appearance as the customer reaches the next level.

Full control of donations and Gift Aid with Donations Management suite

As well as these smart new features for the marketing team, there are further enhancements to the Go Ticketing system, as well as a Donations Management module that will empower sport and leisure organisations’ charitable arms to increase their revenues. A range of functionality will enable charitable based up-sell and cross-sell in new ways, as well as increasing the benefits of Gift Aid.

For more information visit www.green4solutions.com 

Posted by: Aaron Gourley

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