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Budweiser Named Official Beer Of The FA Cup

Thu 5th Mar 2015 | Football Sponsorship

The Football Association have signed a new long term agreement with Budweiser, which will see the brand become the Official Beer Partner of The FA Cup until 2018.

The deal is a boost to the The FA after Budweiser, a long-standing supporter of football around the world, ended its £9m a year title sponsorship of the competition at the end of the 2013/14 season.

The deal will include a continuation of the Budweiser Club Futures programme, which has invested £1m into non-league football over two seasons and was supported by The FA and the League Manager’s Association.

This news, together with another major announcement from Budweiser, due to be revealed later this month, will reinforce the beer brand’s commitment to football.

Nick Robinson, AB InBev UK Marketing Director, said: “Budweiser was proud and excited to sponsor the world’s oldest and most famous domestic cup competition and had three fantastic seasons doing so. 

“Such was the success of the partnership in reaching our fans and those sharing a passion for the beautiful game, we wanted to continue to celebrate and extend Budweiser’s relationship with The FA Cup through this deal.”

FA Commercial Director, Stuart Turner, added: “This is fantastic news for The FA Cup. We are delighted to be continuing our relationship with Budweiser with a new package of rights tailored to their business needs.

“After three successful years as Lead Partner for the competition, their continued commitment is testament to the global appeal of the Cup and its ability to engage with fans around the world.”

Image: Action Images / Lee Mills Livepic

Posted by: Aaron Gourley 

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