Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Wembley Stadium re-branded

Tue 1st Jun 2010 | Marketing & PR

The Football Association has announced its rebrand of Wembley Stadium as it looks to sell the venue as a multi-purpose site to new sponsors.

The new image is part of a wider four-year sponsorship programme as it looks to appoint a lead partner which, potentially, could see a change in the Stadium’s name.


With increasing opportunities in digital and social media, the new identity has been designed for optimum use across these platforms. It also more accurately reflects the iconic status of the stadium for events like The FA Cup Final, the NFL International Series, music acts of monumental scale, the UEFA Champions League Final to be held at Wembley in 2011, and the football tournament of the London 2012 Olympic and Paralympic Games.


The stadium has come under heavy scrutiny for the state of its pitch recently – which many believe to be caused by the ground hosting other sporting events.


The FA, which owns Wembley Stadium, appointed brand design consultancy Bulletproof to evolve the new Wembley identity. Bulletproof worked closely with The FA’s in-house design studio and Wembley’s marketing team.

A strapline – inspiring • memories – has been introduced to further propel Wembley towards its vision of being the pre-eminent sports and entertainment venue in the UK. Each word has its own weight and together reflects the stadium’s inspirational power over those lucky enough to play or spectate there.

“The new identity is an important part of our long-term strategy to drive even greater engagement with our Club Wembley members, commercial partners and huge spectator base” says The FA Group Head of Marketing Simon Freedman.

“We are moving into a new stage in our lifecycle and the new identity is more reflective of the dynamic and multi-purpose nature of the stadium” says Wembley Managing Director Roger Maslin.

The new identity has already been embraced by UMBRO and Carlsberg, who have both renewed their Official Supporter agreements with Wembley for the 2010-14 period.

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Chelsea Tune In To Sony Music Partnership

Fri 20th Oct 2017 | Marketing & PR

Chelsea Football Club has announced a new and exclusive partnership with Sony Music. The agreement brings together the passionate worlds of sport and music which will see input from Chelsea players to...

Fuel for Winning? The secret ingredient to catering for sports teams

Thu 12th Oct 2017 | Marketing & PR

When asked about diet and nutrition services ready for the 17/18 football season, the answer is easy. ‘There has never been a more exciting time, or a time when the diet and nutrition world,...

Yaya Toure announces support for Football People action weeks

Thu 12th Oct 2017 | Marketing & PR

Yaya Toure has announced his support for the Fare Network's Football People action weeks after claiming "nothing has been really taken care of" when it comes to ending racism and discrimination in...

Tottenham Hotspur puts fans in the spotlight for new retail campaign

Fri 6th Oct 2017 | Marketing & PR

Tottenham Hotspur has put fans at the forefront of its digital campaign ‘We The 12th’ to launch the Autumn/Winter 2017 collection of Tottenham Hotspur merchandise. The unique campaign aims...