Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Barcelona Expand Into China With IMG Partnership

Thu 12th Mar 2015 | Marketing & PR

FC Barcelona signed a strategic partnership with IMG which will see the sports management firm exclusively represent the commercial interests of the Spanish giants in China.

The agreement covers marketing and branding strategy, sponsorships, friendlies and travel and will strengthen the club’s presence in the Chinese market, both quantitatively and qualitatively. Barcelona already has an office for the Asia–Pacific market based in Hong Kong.

In addition to the Club’s Chinese website (http://fcbarcelona.qq.com/), FC Barcelona currently has a strong presence in China via the country’s three biggest social networks: WeChat, Tencent and Sina Weibo.

In June 2014, the club and Chinese electronics retailer Suning signed an official sponsorship agreement by which the chain became the club’s first official Chinese sponsor.

Ignacio Mestre, CEO of FC Barcelona, "We are impressed by the work IMG has done in developing football in China. It is the perfect partner for a strategic relationship.

“China is a very important country for us to connect with our fans and continue to be successful, and it is imperative that we work with a company that understands the Chinese market and has a history of success."

Robbie Henchman, SVP, Head of IMG Asia Pacific, "FC Barcelona is an iconic football club with a rich history that reaches around the football world. We are very excited at the idea of working with the club in China.

"Our unique experience in China will allow the club to develop its interests in various areas and strengthen FC Barcelona’s already strong presence in a country that we know very well.

“We have been at the forefront of the growing football industry in China, especially through our work to cultivate and develop the Chinese Super League (CSL) as a strategic partner of La Liga.”

Posted by: Aaron Gourley

 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

ATPI Becomes Official Tour Partner For Playon's At Soccer Sevens Tournament

Wed 24th May 2017 | Marketing & PR

Global sports travel management agency ATPI Sports Events, part of the ATPI Group, has been appointed to manage the travel arrangements for Playon’s team participating in the 2017 Soccer Sevens....

Nissan Kicks Off New UEFA Champions League Campaign

Mon 22nd May 2017 | Marketing & PR

Nissan kicks off a new campaign today that offers UK fans the once-in-a-lifetime opportunity to attend the UEFA Champions League Final on 3 rd June 2017 with David Ginola. The #GetThereWithGinola...

New World Record Set In Returfing Of FIFA 2022 World Cup Qatar Pitch

Mon 22nd May 2017 | Marketing & PR

Global pitch specialists SIS Pitches have helped to set a new world record in returfing the football pitch at Qatar’s Khalifa International Stadium. An impressive 7,885m2 of turf was installed...

Learn How to Improve Your Teamís Mental Performance in 2 Days

Fri 19th May 2017 | Marketing & PR

Have you considered the impact the mental side of the game has on you, your players, their performance and ultimately your team’s results? As players, coaches and managers alike come under...