Manchester United and bwin launch world-first casino app
Tue 17th Mar 2015 | Marketing & PR
Manchester United and bwin, the club’s online gaming and betting partner, have launched the first football club-based, real money casino app in the world – the 'bwin Manchester United Casino'.
The app, which has been specially developed by bwin, gives users a realistic 3D casino environment, set against the backdrop of Old Trafford. Users are welcomed to the casino lobby by likenesses of United players, complete with voiceovers which guide them through the scintillating game-play.
Now in the third season of its partnership, bwin also delivers in-stadium betting for matches at Old Trafford, as well as exclusive and competitive rates for fans through its website. The app, launched in Manchester today (Monday 16 March) with members of the United first team in attendance, is the first of its kind and extends the popular range of services and products that the online gaming giant provides to United fans.
United's Group Managing Director, Richard Arnold, commented: "Since Manchester United launched its relationship with bwin in 2012, we have been impressed by their commitment to setting the standard in their industry and providing dynamic and innovative user experiences, as is clearly demonstrated in the bwin Manchester United casino.
"The launch of the app is an important milestone in our partnership, and is yet another exciting platform to bring the club closer to its fans."
Sam Sadi, Director of bwin Labels, said: "Our aim is to offer sports fans unique gaming experiences anytime, anywhere. Working with the club, we have used our partnership to create something entirely new and standout in our industry that will appeal to both Manchester United fans and casino players looking for superior graphics and gameplay."
Available exclusively in the UK, the app is available to download now on Android at bwin.com/manutdcasino and will be available soon on iOS through the App Store. First-time players get a £10 bonus when they make a £10 deposit using the code MANU10.
Image: Action Images via Reuters / Carl Recine
Posted by: Kev Howland
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