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Aon begin Manchester United shirt sponsorship deal today

Tue 1st Jun 2010 | Football Sponsorship

American financial services giant Aon today kicks off a four-year shirt sponsorship deal with Manchester United with the hope of leveraging the power of the club’s global appeal to help it make inroads into emerging markets such as the Far East and south America.

Aon is thought to be paying £80m over four years to have its logo emblazoned on shirts, and Greg Case, chief executive of the Chicago-based company, said: “From a business standpoint this partnership is something we are very excited about. We are trying to build a global capability for Aon and the global reach of Manchester United makes it an incredibly powerful partnership for us.”

He dismissed any possible concerns over the battle between the Glazer family and the so-called Red Knights over the ownership of the club, saying: “Our focus is on Manchester United, supporting the brand, the club and team. We share the passion with the fans.”

Aon, an insurance broker and risk consultancy, has more than 36,000 employees in 120 countries – of whom 5,400 staff are in the UK – and wants to capitalise on the strength of Manchester United’s brand and fan-base to help increase its penetration of markets such as the Far East and south America.

Aon becomes only the fourth company name to appear on United’s shirts after Sharp, Vodafone and AIG.

Around 6.6 million United shirts are sold around the world each year.

The deal is also seen as offering an opportunity for United to boost its revenues in the US.

Aon was one of a handful of companies invited to tender for the sponsorship after AIG’s deal came to an end.

Mr Case said: “The more due diligence, the more excited we got. We saw and understood the tremendous global fan base of Manchester United and the opportunities that presents.”

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