Everton fans back club in Premier League fan survey
Wed 18th Mar 2015 | Fan Engagement
Everton fans have overwhelmingly backed the Club in the 2015 Premier League Fan Survey.
An independent questionnaire commissioned by the Premier League and involving fans of all of the top flight clubs, the Fan Survey is now in its 19th year.
The backing of Evertonians for the work being done at Everton has been virtually unanimous in this year’s survey, with 96% of supporters providing an affirmative response to the question of whether they feel positivity towards the Club – compared to a league average of 80%.
Supporters also endorsed the custodianship of the Club, with 92% agreeing the Club is well-run. The average among all Premier League clubs was 78%.
Significantly, 95% of fans agree that the Club is heading in the right direction - compared to a 77% aggregate across the Premier League - and in almost half of the questions put to fans related to the matchday experience the Club secured first or second-place finishes in a table of all top flight clubs.
Everton’s commitment to the community, its open and transparent engagement and communication with supporters and customer service were also endorsed emphatically.
The survey’s results clearly illustrate that community is at the core of what being a club means to Evertonians. Not only did fans acknowledge the significant contribution that our community schemes have made across Merseyside, they also conveyed how important these projects are to them and to the culture and philosophy of the Club.
Compared to a 72% average for Premier League clubs overall, 95% of Everton supporters agreed the Club continues to make a significant contribution to the local community, while 91% agreed that community work is an important element of the Club’s culture and philosophy, affirming Everton’s reputation as the People’s Club.
In fan services, the results were unequivocal. For the sixth successive season, our stewarding was recognised as best-in-league, while our ticket office assistants and catering staff were also acknowledged to be ahead of our Premier League competitors.
In providing season ticket information, match ticket information, purchasing tickets online and ticket price concessions, Everton also ranked first, while our hospitality team, complaints process, policing in partnership with Merseyside Police and programme sellers came second in their respective categories.
When measured against the Premier League average, the margin over which the Club listens to supporters was a huge 31 percentage points up - and a notable 20 percentage points higher than the average in relation to how the Club responds to contact from fans.
In communicating via email, 88% of fans rated the Club’s performance as very good or good, 13% ahead of the Premier League average, and 84% of fans rated the Club website similarly, 10% better than the Premier League cumulative.
Additionally, in categories ranging from fan and community engagement to recruiting the strongest possible squad, maintaining the ethos and traditions of the Club and youth development, the Club finished more than 20 percentage points higher than the Premier League average.
In the majority of categories, the Club registered year-on-year improvement, reflective of a three-year journey in which the Club has delivered on a determined effort to improve across all areas covered by the survey.
In 2011/12 a fifth-place ranking or higher was achieved in only three responses related to matchday experience. In 2014/15 there were 21 responses which equated to a mark of fifth or higher. Similarly, positivity towards the Club was measured at 55% in 2011/12 compared to this season’s 96%, while the extent to which the Club listens to supporters has increased from a 36% endorsement three years ago to 68%.
Everton’s Chief Executive, Robert Elstone, said: “Nil Satis Nisi Optimum sets the bar really high and we relish that challenge. The almost unanimous endorsement of our efforts to always put our fans first, to embrace and support our community and, ultimately, to live up to our motto is extremely pleasing. I know all my colleagues will be proud to have received acknowledgement from the fans that, on the whole, this is a well-run Club.
“There will continue to be challenges, of course, and the biggest challenge for us all is to maintain our effort and to continue our journey of improvement in all areas. The Fan Survey, I’m pleased to say, suggests that we are on the right path.”
The key numbers and findings of the 2015 Premier League National Fan Survey were as follows:
- 96% positivity towards the Club
- 96% agree the Club performs well in youth development
- 95% believe the Club is headed in the right direction
- 95% agree the Club performs well in maintaining the ethos and traditions of the Club
- 95% believe the Club makes a significant contribution to the local community
- 94% awareness of community activities
- 92% agree the Club is well-run
- 90% believe the Club performs well in community engagement
- 84% endorse the Club’s long-term vision
- 1st stewards
- 1st ticket office assistants
- 1st catering staff
- 1st Season ticket information
- 1st match ticket information
- 1st purchasing tickets online
- 1st ticket price concessions
- 2nd feeling welcome at the ground
- 2nd telephone customer service
- 2nd staff dealing with complaints
- 2nd purchasing tickets over the phone
- 2nd programme sellers
- 2nd corporate sales team
- 2nd policing
- 3rd stadium announcements
- 4th overall matchday experience
- 5th season ticket prices
- 5th match ticket prices
- 5th single ticket special offers
- 5th club shop staff
- 31 percentage points above the Premier League average in terms of the extent Club listens to supporters
- 26 percentage points above Premier League average in fan engagement
- 24 percentage points above Premier League average in community engagement
- 21 percentage points above Premier League average in youth development
- 21 percentage points above Premier League average in recruiting the strongest possible squad
- 20 percentage points above Premier League average in maintaining the Club ethos & traditions
- 20 percentage points above Premier League average in responding to contact from fans
- 18 percentage points above Premier League average in the belief the Club is headed in the right direction
- 16 percentage points above Premier League average in openness & transparency
- 16 percentage points above Premier League average in positivity towards the Club
- 14 percentage points above Premier League average in belief the Club is well-run
Image: Action Images / Andrew Boyers
Posted by: Kev Howland
If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org
Thu 23rd Mar 2017 | Fan Engagement
Fast-growing, digital media company, 90/24 Sports has appointed media-entrepreneur Edwin Tromp as the new CEO to further grow the company. 90/24 Sports is targeted to double their reach to 200 million...
Fri 20th Jan 2017 | Fan Engagement
Liverpool Football Club and Snapchat have teamed up to launch a brand new lens that allows fans to paint their face in club colours and head an LFC ball in ‘Real-time’. Snapchat lenses are...
Thu 19th Jan 2017 | Fan Engagement
Liverpool Football Club is dedicating Saturday's Premier League fixture against Swansea City to celebrate the work of Kick It Out, football’s equality and inclusion organisation. The Reds will...