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Luton Town To Rename Stadium In Support Of Cancer Charity

Thu 19th Mar 2015 | Marketing & PR

Kenilworth Road is to be renamed to support a national cancer charity for one match.

Luton Town’s televised match with Wycombe next Tuesday, will see Kenilworth Road, renamed as the “Prostate Cancer UK Stadium”.

As official charity partner of the Football League, the move will give Prostate Cancer UK a huge amount of visibility.

A statement on the club’s official website read: “We’ve been overwhelmed by the positive response to this initiative, not just from our loyal fans, but from football fans from around the country and many other people who have been affected by Prostate Cancer in some way. 

“During the past few weeks, we have alluded to the possibility of renaming the stadium in programme notes, and online with many supporters taking part in an online poll which gave us a valuable insight into how supporters feel about stadium naming rights. 

“To try and build up as much conversation as possible about the renaming, we decided not to reveal that Prostate Cancer UK were involved until today in the hope that more people would talk about the charity and this condition once we made the announcement.

“We hope that supporters understand that the decision was not to mislead people, but to help raise awareness and interest in the story. 

“And here’s why. Imagine the Prostate Cancer UK Stadium full to capacity. If you removed one person from the ground for every life taken by Prostate Cancer the stadium would be empty by the beginning of the following season. That’s how many lives are lost every year – a tragically shocking statistic.

“If this initiative helps just one of our supporters to seek advice early from Prostate Cancer UK, then we feel it was worth doing.” 

Posted by: Aaron Gourley

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