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QPR Rings In Communications Partnership With BT

Thu 19th Mar 2015 | Football Sponsorship

Queens Park Rangers Football Club have agreed a multi-year partnership with BT to become the club’s first official communications provider.

In doing so, QPR have become the first Premier League club to enter into a commercial partnership with BT Sport.

The partnership will transform the club’s communications by supplying them with BT One Phone and a high performance network that will give the club secure and high speed communication and connectivity with 24/7 support at Loftus Road, Harlington and the Concorde Club.

QPR will benefit from a dedicated bandwidth between locations from the BT converge platform and fixed internet through BTNet ensuring the club can transfer unlimited amounts of data at any time with guaranteed upload speeds as well as download speeds, helping staff, customers and fans on matchday at Loftus Road.

The club will also be the first to adopt BT’s One Phone Technology – a service that will bring together the club’s office phone system and mobile phones into a single service, hosted in the Cloud – again demonstrating the club’s desire to work with brands through innovative minded partnerships.

From an internal media perspective, the club will work closely with BT Sport to produce unique content, enhancing the quality of service the club provides to the QPR fan-base on a daily basis.

In addition, from the start of the 2015/16 season, BT Sport branding will feature on the headrests of both sets of dugout seats at Loftus Road, in addition to LED signage and BT Sport content on the stadium’s big screen, which will be in line with the Premier League’s guidance on broadcasting restrictions.

QPR Chairman, Tony Fernandes, told www.qpr.co.uk: “I am delighted we’ve reached agreement with BT for this exciting, innovative partnership.

“I am all for the club embracing new technology and BT are certainly the front-runners in this field.

“Our media department have a number of exciting digital plans over the coming years, so to be working closely with BT – with the ability to tap into their technology expertise – will without doubt enhance our communications proposition across the club.”

Graham Sutherland, CEO, BT Business, said: “This is an exciting and high profile partnership for BT Business. The choice of a communications partner was a critical decision for QPR because technology plays such an integral role in everything they do off the pitch.

“QPR required a robust, capable and reliable network from a partner they trust who can guarantee the club remains connected as a business at all times. Innovative communications technology, such as BT One Phone, which will transform the way the club communicates as a business.

“BT One Phone will give greater versatility and flexibility to all club employees covering ticketing, administration and team management.” 

Posted by: Aaron Gourley

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