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Southend United FC supporters score with cloud-based ticketing system

Thu 16th Apr 2015 | Marketing & PR

Southend United Football Club (Southend) has chosen TALENT Sport, the ecommerce platform from Advanced Ticketing (Advanced), following a rigorous tender process involving numerous software providers.

Southend selected TALENT Sport for its reputation in delivering an excellent online purchasing experience for fans. This will ensure the club is positioned at the forefront of UK football clubs by offering supporters choice, flexibility and enjoyable ways to engage online with the club. The system will go live this summer, ready for the start of 2015-2016 football season. 

TALENT Sport which will be hosted in the cloud, will mirror the branding on Southend’s website to offer an integrated online purchasing journey. Fans will benefit from a fully responsive web experience, allowing them multiple transaction choices when purchasing tickets, from any device. Ticket staff will operate TALENT Sport using a browser user interface giving them greater flexibility and access to real-time back office information.

Steve Kavanagh, CEO at Southend United Football Club says, “Offering our supporters an excellent experience remains at the top of our priorities and the decision to choose Advanced is a strategic part of delivering against this commitment. TALENT Sport has an established base in football and the wider sport market and we visited many of its customers operating in similar environments to us.

“Our board is confident that our fans will now benefit from a fast, reliable and flexible journey online. Fans can now purchase from any device, whenever and wherever they are, which we see at the first step towards operating a ticket-less stadium environment in the future.”

Advanced will deliver the cloud-based solution from its UK-based hosting facility, which operates a 24-7 private cloud service guaranteeing first-rate levels of uptime and performance.

“Hosting our commerce operations in the cloud is part of the board’s goal to be at the forefront of technology changes. Advanced’s focus on cloud-based technology was an important factor in choosing to partner with them. At an operational level, a cloud-based hosted solution removes reliance on IT staff at our end which enables us to streamline our processes and free up staff to do what we do best – running a football club,” Kavanagh concludes.

The club will also use TALENT Sport for CRM, allowing it to analyse supporter data and engage with fans in a more tailored way through its campaigns to reward loyalty with relevant offers and promotions. The solution will also integrate the purchasing of corporate hospitality in the future, replacing its current disparate purchasing system.

“We are delighted to engage with the most senior decision makers at Southend United Football Club to develop a shared technology vision. The solution will allow the club to transform the way supporters can engage with them. We know that the new ‘connected fan’ is always on the look-out for their clubs to adopt new technology and we’re excited to work with Southend to help them bring their vision to life,” comments Mark Dewell, Managing Director of Advanced Ticketing.  

Posted by: Kev Howland

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