Twitter Launch Interactive Premier League Fan Map
Wed 22nd Apr 2015 | Fan Engagement
Twitter have launched a Premier League fan map which gives a detailed global breakdown of the followers of all 20 clubs.
The interactive map, which was built by Twitter’s data visualisation scientist Krist Wongsuphasawat, unveils which teams dominate each country, and where loyalties lie at a district-level in the UK.
The map was created by looking at the official Twitter accounts for each team, using their followers as an indicator of allegiance.
The primary view shows at a glance which teams dominate each country around the world, but because each country divides municipalities differently (counties, states, territories, etc.), Twitter have employed a technique called hexagonal binning, which divides the map into equally-sized hexagons, like a honeycomb, so you can see fandom by region instead of treating each country as one big region.
According to the data Liverpool (@LFC) dominates but there are pockets of Manchester United – @ManUtd and Arsenal – @Arsenal, spreading from Merseyside, north to Scotland, south towards London and into Wales and Ireland.
There are six Premier League teams in London, but in terms of Twitter followers: @Arsenal have more followers in their own locale of Highbury and Islington, but they also edge out arch-rivals Tottenham (@SpursOfficial) and @ChelseaFC in their backyards. Crystal Palace (@CPFC) also see their home crowded by Arsenal, while West Ham (@WHUFC_official) and Queens Park Rangers (@QPRFC) are shaded out by Liverpool.
Outside of London, smaller teams are able to buck the trend of Liverpool, Manchester United and Arsenal's dominance. In pockets of varying size around their stadiums, the following clubs retain ownership of their area:
- Newcastle (@NUFC)
- Sunderland (@SunderlandAFC)
- Hull City (@HullCity)
- Burnley (@BurnleyOfficial)
- Stoke City (@StokeCity)
- Leicester City (@OfficialFoxes)
- Aston Villa (@AVFCofficial)
- Swansea City (@SwansOfficial)
- Southampton (@SouthamptonFC).
Manchester City (@MCFC), meanwhile, win one valuable territory in the centre of Manchester.
Posted by: Aaron Gourley
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