West Ham Announce Season Ticket Price Reduction
Thu 23rd Apr 2015 | Money & Finance
Ahead of their move to the Olympic Stadium in 2016, West Ham United have announced they are to reduce the cost of their season tickets.
The decision, announced yesterday (22nd April) by Vice-Chairman, Karren Brady, will see Hammers fans offered the cheapest adult Season Ticket in the Premier League and Under-16s able to purchase one for just £99.
Writing on the club’s official website, Brady said, “We want to set a trend by becoming the first Premier League side to use the greater broadcast revenue from 2016 to reduce ticket prices, which we believe will be a huge step forward in the battle to make football cheaper to watch.
“As a Board we have always been committed to making football more affordable for supporters and their families.
“I think that really shows we're making a connection and we're getting our pricing right. But, in reality, this is a 54,000-seater Stadium, it's the best stadium in the world, it's the newest, it's an Olympic Stadium and we just felt that was an opportunity to celebrate with our supporters, to give them a far superior product at a cheaper price.
“We do not want to price our supporters – who stood by us for decades – out of this Stadium and that's why we're offering the most competitive prices in the Premier League. We have pledged to do all we can to help deliver the Olympic Legacy by ensuring that sport at the Stadium is made accessible to everyone, from young people to the everyday working man.”
The news has been widely welcomed as a positive move in light of the Premier League’s £5bn broadcasting rights deal which comes into effect from 2016.
Malcolm Clarke, Chair of the Football Supporters Federation, who has been calling on club’s to share the wealth of the new deal with fans, said, “West Ham United have thrown down the gauntlet to other clubs - who can offer the cheapest season ticket prices in the top-flight?”
But Clarke, cautioned in an interview with the BBC, “Any reduction is welcome, so two cheers for West Ham for that, but before we give them three cheers, we await to see what they do about price categories, what they do about away fans and what they do with ordinary admission.
“We're hopeful this is the first of many moves by the clubs to significantly reduce ticket prices. We will definitely keep up the pressure to ensure it happens. Now the other clubs have a year to respond, so let's see who can offer the lowest season ticket in a year's time."
Posted by: Aaron Gourley
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