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Manchester United Launches On WeChat

Mon 27th Apr 2015 | Fan Engagement

Manchester United has today announced details of its launch on WeChat, the largest and fastest growing social messaging platform in China. 

The Chinese-language social messaging service will allow users to access Manchester United news, videos and imagery direct to their mobile phones and share with friends. 

The launch on WeChat is the latest reinforcement to the Club’s leading position on China’s social media scene.

Manchester United is currently the most followed sports club on Sina Weibo and Tencent Weibo, two of the country’s most popular social media platforms, with a combined following of over 13 million users. 
 
Manchester United’s Group Managing Director, Richard Arnold, said: "Manchester United is always striving to find new ways to engage with our fans around the world and the launch on WeChat in China is another exciting development in our social media offering.

"The Club’s 107 million followers in China have already demonstrated their huge passion for United by making us the most followed sports club on our existing platforms and I’m sure this new WeChat service will experience similar success and help bring fans closer to the Club."

The launch sees Manchester United join other Premier League club’s such as  Arsenal, Tottenham Hotspur and Liverpool on the platform that hass over 500 million active monthly users.

- fcbusiness has been looking at the opportunities China affords clubs. Read more here http://bit.ly/FCBUSINESS84

Image: Action Images via Reuters / Carl Recine Livepic

Posted by: Aaron Gourley

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