Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Charity’s Millwall Partnership Hailed At Awards

Tue 5th May 2015 | Marketing & PR

The successful partnership between Prostate Cancer UK and Millwall FC drew yet more acclaim at the BT Sport Industry Awards last week.

Industry leaders from the world of sport converged for the prestigious event at Battersea Evolution with Prostate Cancer UK’s ground-breaking relationship among the nominations in the ‘Best Sponsorship of a Team or Individual’ category.

The charity’s presence at the star-studded event in South London came after a hugely successful 2013/14 season in which themselves and Millwall worked closely on and off the pitch.

Prostate Cancer UK Chief Executive Owen Sharp spearheaded a Men United contingent at the event with the partnership up against Jaguar - Innovation Partner for Team Sky, Mars – England football team, O2 – England Rugby and Umbro – Everton FC.

And while O2 collected the top prize for their work within national rugby, Sharp believes the synergy between Prostate Cancer UK and Millwall, designed to let the charity ‘live its brand’ of being bold, direct and uncompromising, further highlighted its presence across the sporting landscape.

He said: “Men United is centred around friendship, and doing something great together, and the greatest testament to our wonderful relationship with Millwall is that it is as strong now as it was when our logo was emblazoned on their first team shirts in the 2013/14 season.

“Some questioned our logic when we begun our journey with the club, but working together to raise awareness of a disease that kills one man every hour has been an honour for us and long may our friendship continue.

“The legacy that exists now, not only in South London, but in the football and sporting fraternity, is built on those amazing foundations. Whatever division Millwall are in they are always Men United.”

Millwall Chief Executive, Andy Ambler, added: “Millwall’s relationship with Prostate Cancer UK has been a real force for good and we’re delighted to see that it continues to be recognised because it has been enormously beneficial to both parties.

“Prostate Cancer UK is a truly fantastic charity and does a monumental amount to ensure that as many people as possible are aware of the disease and its symptoms.

“Millwall’s involvement in that process, by wearing their logo on our shirts, providing regular information across our various publications, online platforms and much more, has been a source of real pride for everyone at the club."

The partnership between Prostate Cancer UK and Millwall was born in June 2013, when the Lions approached the charity following a recommendation by The Football League.

As part of the deal, the Prostate Cancer UK logo appeared on the front of the Championship club’s first team kit throughout the 2013/14 season. In addition the charity benefitted from in-stadium advertising, regular matchday programme features and a joint fundraising programme.

Millwall FC also waived all commercial fees, making the sponsorship free for the charity.

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

6 emojis To Describe A New Trend In Football Promotions

Thu 22nd Jun 2017 | Marketing & PR

The following is a guest article by the CEO of DiscountIF, Lewis Holland. I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs...

Sports The Ideal Platform To Fight Environmental Pollution

Mon 19th Jun 2017 | Marketing & PR

Why the sports and entertainment industry is the ideal platform to fight environmental pollution. A world without plastic is unimaginable. Packaging foils, carrying bags, Tupperware, bottles –...

Arsenal Partner With Universal Pictures

Fri 16th Jun 2017 | Marketing & PR

Arsenal Football Club has partnered with Universal Pictures to help promote a number of upcoming film releases, including Illumination’s Despicable Me 3. The partnership will provide Universal...

No way Jose! Mourinho is boss from hell according to UK workforce

Thu 1st Jun 2017 | Marketing & PR

Jose Mourinho may have ended the season with two major trophies following last week's Europa League Final win, but his management style has divided opinion amongst fans and the media throughout the...