Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

SPFL Backed By Ladbrokes

Wed 13th May 2015 | Football Sponsorship

The SPFL have announced betting company Ladbrokes as its title sponsor from season 2015/16, in a two-year deal which includes rights across all four leagues and 42 clubs.

The deal is the biggest ever of its kind in Scottish football and will see the nation’s professional football leagues become known as the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 ahead of the start of the new season in August.

It marks the latest in number high-profile sports sponsorship and brand associations for Ladbrokes, which plans to run a host of activations through the different rights of its SPFL title partnership.

SPFL chief executive Neil Doncaster said: “We are absolutely thrilled to welcome Ladbrokes to the SPFL’s growing family of key sponsors and partners and look forward to working with them from season 2015/16 at this truly exciting time for Scottish football.

“As an established and respected leading brand in its very competitive marketplace, Ladbrokes is a perfect partner for the SPFL and we have a shared vision of a positive future for professional league football in Scotland. Ladbrokes’ backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.

“Today’s announcement is the result of significant investment of energy and effort and further strengthens our optimism about the future health of the game in Scotland.

“With all that positivity comes an opportunity to tell the story of a modern, engaging and exciting Scottish football environment and we look forward to doing just that with all our partners including new title sponsor Ladbrokes.”

Welcoming the new partnership, Jim Mullen, CEO of Ladbrokes said: “We love football so we are delighted to be working with the SPFL on one of the best opportunities in British sport.

“This partnership will help to propel Ladbrokes and the SPFL to new heights and will put us at the heart of Scottish football throughout the year. Getting people engaged with great sport and making sure they share our passion is at the very core of everything we are about.

“Our customers support clubs at every level of Scottish football from the professional leagues that we sponsor to the local Sunday League stalwarts. The Scottish game deserves a committed supporter and our financial backing will help to ensure every level of the game benefits from Ladbrokes' involvement."

Image: http://spfl.co.uk/

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...