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Sony extends UEFA Champions League sponsorship

Fri 22nd May 2015 | Football Sponsorship

UEFA has announced that an agreement has been reached with Sony Computer Entertainment Europe (SCEE), one of the world's leading manufacturers of games consoles and publisher of computer games, to extend its relationship as an official partner of the UEFA Champions League. The three-year agreement, commencing at the start of the 2015/16 club competition season, will include the UEFA Super Cup in 2015, 2016 and 2017, as well as the UEFA Women's Champions League final and UEFA Youth League finals for those three seasons.

The new deal will incorporate not only PlayStation, currently the official gaming partner, but also Sony Mobile's Xperia brand within the mobile category. It will see Sony's involvement with Europe's most prestigious club football competition come to life through their exclusive products and services.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: "We are very pleased that Sony has extended its sponsorship, as we will continue to work closely with PlayStation, but we now also welcome Sony Xperia into the partnership. This will enable ground-breaking entertainment to bring excitement to fans around the world through the UEFA Champions League relationship."

Jim Ryan, President and Chief Executive Officer, Sony Computer Entertainment Europe, said: "Our relationship with UEFA and the UEFA Champions League is incredibly important to us, and we see it as a very natural fit for our brand and audience. We are excited to continue this relationship for another three years and look forward to bringing something new, fun and exciting to our gamers that will be a uniquely PlayStation approach to the UEFA Champions League."

SCEE joins Heineken and Nissan as the third official partner of the UEFA Champions League for the 2015–18 cycle, alongside adidas, which is the official supplier partner.

Image: Reuters / Phil Noble

Posted by: Kev Howland

 

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