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Barcelona sign global partnership with Lassa Tyres

Wed 3rd Jun 2015 | Football Sponsorship

FC Barcelona and Lassa Tyres have signed a global partnership agreement with Turkey’s leading tyre manufacturer, whereby the latter becomes the Main Partner of the indoor sports teams and, at the same time, Official Partner of the Club in relation to football for the next four seasons. The agreement will be in force from 1 June 2015, and makes Lassa Tyres the “official tyre” of FC Barcelona.

This is the first time that the Club’s indoor sports teams (basketball, handball, futsal and roller hockey) have shared the same main partner. This means that the four teams will wear the Lassa Tyres name on the front of their jerseys and all of them will be known by the same name, FC Barcelona Lassa until 30 June 2019.

The signing of the deal between FC Barcelona and the Brisa company, the seventh biggest tyre manufacturer in Europe and the owner of the Lassa Tyres brand, established 41 years ago, took place on Tuesday on the Club facilities in the presence of the CEO of Brisa (a joint venture of Turkey's Sabancı Holding and Bridgestone) Hakan Bayman, president Josep Maria Bartomeu and first vice-president Javier Faus. A press conference is being planned for a later date, when the agreement will be officially presented.

The deal grants Lassa Tyres association and image rights, advertising and promotional rights, and hospitality rights, among others, both in relation to the four indoor sports and the Palau Blaugrana and to football and the Camp Nou. In addition, players like Messi, Neymar Jr, Luis Suárez, Iniesta, Juan Carlos Navarro, Víctor Tomàs, Sergio Lozano and Aitor Egurrola, among others, will be taking part in the promotional campaigns of Lassa Tyres.

Statement by Brisa CEO Hakan Bayman:

Bayman: “An important step in our global marketing strategy”

“FC Barcelona is among the world’s most appreciated clubs. It is a club that sets an example in traditional values and social vision, and has a strong academy culture that delivers success in sports. We believe that Brisa’s respect for people and the environment, and our focus on sustainable development, are in line with FC Barcelona’s deep-rooted values. At Brisa, we believe that our leading brand in the tyre industry, Lassa, is the perfect match for FC Barcelona. Today, vehicle owners and drivers can find Lassa Tyres in more than 60 countries. We will continue to proudly represent our country in global markets through this cooperation. We are already excited about joining forces in new projects with FC Barcelona, a club that values social responsibility highly, just like Brisa.”

Statement by FC Barcelona vice-president Javier Faus:

Faus: “A historic agreement for the Club’s indoor sports teams”

This is a great day for FC Barcelona’s Indoor Sports teams. We had an ambitious objective, which was to find a global partner for all of the Club’s indoor sports teams and thus boost the strength of our multi-sport status. Now we have one and we feel very satisfied We couldn´t wish to have a better partner. Lassa Tyres forms part of a leading industrial group in Turkey, where Barça is a big name and where we already have very important partners. This agreement takes us even closer to our fans around the world thanks to the worldwide arena in which Lassa Tyres operates. This partnership provides support and impulse for our indoor sports, which are an integral part of us being More than a Club.

Posted by: Kev Howland

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