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Manchester & New York City Launch Landmark Deal

Fri 12th Jun 2015 | Football Sponsorship

Manchester City FC and New York City FC have launched a new multi-year partnership with Digicel.

The Barclays Premier League Club and new Major League Soccer franchise will come together with the leading telecoms brand to create a wealth of multimedia content, as well as community coaching and once in a lifetime opportunities.

In a landmark new partnership, a first for either club in the region, Manchester City, New York City FC and Digicel will work together on a range of community initiatives, unique content interaction across broadcast, digital and mobile, promotional opportunities, VIP attendance at games at Yankee Stadium in New York to enjoy the MLS as well as at the Etihad Stadium in Manchester to enjoy Premier League games. 

The partnership will also see collaboration on Digicel's marquee Digicel Kick Start coaching programmes across 15 markets annually with further coaching programmes for the top selected players to take place in the training Academies of New York City FC, Manchester City FC and Melbourne City FC for up to 24 young aspiring football players in total.

Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC and New York City FC's commercial partnerships, said: "We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands.

“Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets."

Digicel Group Director of Marketing Operations, Kieran Foley, said: "Digicel is delighted to be working with Manchester City and New York City FC, both clubs who enjoy an international following.

“This marks the next phase in our development marrying content and community programmes across all our markets in the Caribbean, Central America and the South Pacific as well as into our Diaspora communities from afar. 

"Knowing we have set the bar high with our previous partnerships from the Barclays Premier League and with the Caribbean Football Union, we are very excited to develop this platform with Manchester City FC and New York City FC, to deliver compelling and exclusive content which our customers can consume in broadcast, digital and mobile channels, exciting experiences and promotions, as well as the unique and greatly enhanced." 

Posted by: Aaron Gourley

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