Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester & New York City Launch Landmark Deal

Fri 12th Jun 2015 | Football Sponsorship

Manchester City FC and New York City FC have launched a new multi-year partnership with Digicel.

The Barclays Premier League Club and new Major League Soccer franchise will come together with the leading telecoms brand to create a wealth of multimedia content, as well as community coaching and once in a lifetime opportunities.

In a landmark new partnership, a first for either club in the region, Manchester City, New York City FC and Digicel will work together on a range of community initiatives, unique content interaction across broadcast, digital and mobile, promotional opportunities, VIP attendance at games at Yankee Stadium in New York to enjoy the MLS as well as at the Etihad Stadium in Manchester to enjoy Premier League games. 

The partnership will also see collaboration on Digicel's marquee Digicel Kick Start coaching programmes across 15 markets annually with further coaching programmes for the top selected players to take place in the training Academies of New York City FC, Manchester City FC and Melbourne City FC for up to 24 young aspiring football players in total.

Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City FC and New York City FC's commercial partnerships, said: "We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands.

“Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets."

Digicel Group Director of Marketing Operations, Kieran Foley, said: "Digicel is delighted to be working with Manchester City and New York City FC, both clubs who enjoy an international following.

“This marks the next phase in our development marrying content and community programmes across all our markets in the Caribbean, Central America and the South Pacific as well as into our Diaspora communities from afar. 

"Knowing we have set the bar high with our previous partnerships from the Barclays Premier League and with the Caribbean Football Union, we are very excited to develop this platform with Manchester City FC and New York City FC, to deliver compelling and exclusive content which our customers can consume in broadcast, digital and mobile channels, exciting experiences and promotions, as well as the unique and greatly enhanced." 

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...