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PepsiCo Sign Global Partnership For UEFA Champions League

Fri 12th Jun 2015 | UEFA

UEFA has confirmed a three-year global partnership with PepsiCo for the UEFA Champions League.

The deal will see the worldwide food and beverage leader become official partner for the 2015-18 cycle

The agreement also includes the UEFA Super Cup, as well as the UEFA Women’s Champions League final and UEFA Youth League finals.

Commenting on the agreement, Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “We are delighted to welcome PepsiCo as an official partner of the UEFA Champions League.

“PepsiCo is a truly global partner, and we are excited to be working closely with them on engaging fans across the world through innovative marketing activations, while also benefiting from their extensive experience in the entertainment area to further enhance the UEFA Champions League brand.’’

Ramon Laguarta, PepsiCo Europe CEO, said: “Today’s announcement takes PepsiCo’s long-standing relationship with great football to another level.

“The UEFA Champions League is without doubt one of the most prestigious football competitions in the world, and with more than a billion of football fans watching the matches every season, this new partnership presents unprecedented opportunities for both parties.

“We are passionate about football, and we cannot wait to share that passion with UEFA Champions League fans in Europe and around the world.”

PepsiCo joins Heineken, Nissan, Sony and UniCredit as the fifth official partner of the UEFA Champions League for the 2015-18 cycle, alongside adidas, which is the official supplier partner. 

Image: Action Image - REUTERS/Jean Pierre Amet

Posted by: Aaron Gourley

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