Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sheffield United Drop Jessica Ennis-Hill's Name From Stand

Tue 16th Jun 2015 | Football Sponsorship

Sheffield United have signed a commercial partnership with an independent estate agent which will see Olympic Heptathlete, Jessica Ennis-Hill’s name removed from the stand.

Redbrik Estate Agency completed a three year deal to sponsor the Bramall Lane stand which bares Ennis-Hill’s name at the club's ground.

Sheffield United Managing Director, Mal Brannigan, added: "The introduction of Redbrik as the new Bramall Lane stand naming rights partner sees the name of the City's most famous Olympian replaced, three years after the club honoured Jess Ennis-Hill's achievement at London 2012.

“We have started discussions with Jess and her team as to how she continues to be recognised by the club going forward befitting of her achievements and our hopes for her in Rio 2016."

Jessica Ennis-Hill, said: "It was a real honour to have had the Bramall Lane stand named after me in 2012 in recognition of my Olympic achievements.

“However, I completely understand the need for Sheffield United to recognise the valuable contributions of its sponsors and want to wish the club and the team all the best for the forthcoming season."

Sheffield United Head of Commercial Paul Reeves, said: "This is another significant new commercial relationship for the football club and we are delighted to be in a partnership with an exciting regional business in Redbrik which has allowed us to formulate a deal that is structured to work for both parties and importantly one that brings new benefits for our supporters.”

Image: Action Images / Jason Cairnduff

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...