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City Football Group Streamline With SAP SE Partnership

Wed 8th Jul 2015 | IT & Technology

City Football Group have announced a groundbreaking multiyear marketing and technology partnership with SAP SE.

The partnership will transform the way the ownership group and its football teams operate and perform, from the boardroom to the pitch.

SAP will become the official “Cloud Software Provider” and a trusted technology advisor of City Football Group and its four clubs around the world, including Manchester City FC (Men and Women), New York City FC, Melbourne City FC and Yokohama F. Marinos.

Speaking at the launch of the partnership in Manchester, Ferran Soriano, CEO of City Football Group, said: “This partnership will change what we do now and in the future.

“We will be working with SAP from the boardroom down to the pitches, through all aspects of our football operations."

City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA® platform with the aim to simplify their world-wide operations, scale their business, increase productivity and enhance the fan experience.

A key element of the partnership will be the collaboration to co-innovate and develop new applications to analyse and improve performance on the field for players and coaches.

“City football group manages four different football clubs in four different continents,” added Soriano. “We are the only football organisation that is truly global. 

“We have an exciting vision for both our men’s and women’s football teams and we’re bringing this to life in Manchester and now in New York, Melbourne and Yokohama.

“For us, being successful means winning things in all these cities but also playing beautiful football.

“To manage this, we are introducing new technology. We have to manage four football clubs and that means people playing football but also the people in the offices running the business in different locations in different time zones. So we needed a technology partner that would make us better. The best technology partner we could have is SAP.

“The possibilities we can do together are endless."

The partnership will focus on three main functions:

Business Operations

 To further expand globally and improve operational efficiencies across all clubs, City Football Group will utilise cloud solutions from SAP, including SuccessFactors® solutions, the SAP® Jam™ social software platform and the SAP Simple Finance solution powered by SAP HANA, to enhance talent management and HR processes and drive more collaboration worldwide.

Analytics solutions from SAP, including SAP Predictive Analytics software and SAP® BusinessObjects™ business intelligence solutions, will be the center of CFG’s new information infrastructure to put “information at your fingertips” in order to analyse and simulate all data from ticketing to merchandising to allow decision makers across the organisation to make faster and more informed decisions.


Fan Engagement

 A variety of SAP solutions will be leveraged to enhance the fan experience in CFG team stadiums around the world, including an interactive digital insights wall at the Etihad Stadium that will bring real-time analytics and insights to fans attending matches.

SAP and CFG will change the way that fans of CFG teams access and consume football data, allowing them to look at the game differently and understand it in the most relevant way. To provide an even better experience for fans, CFG will use SAP solutions for customer engagement and commerce and customer experience management software from hybris, an SAP company.


Player and Team Performance

 Looking forward, City Football Group will co-innovate with SAP on new technological enhancements in the areas of talent management, football performance and human performance for future versions of the SAP Sports One Solution.

As the first sports-specific cloud solution powered by the SAP HANA platform, SAP Sports One provides users with a single, unified platform to manage their individual teams and players efficiently, as well as analyse and contextualise data from different sources and in various formats for new insights for performance optimisation.

The partnership with CFG builds on a growing portfolio of relationships throughout football around the world and continues SAP’s strategy of working with sporting organisations that showcase SAP technology.

Last summer, SAP and the German National Team (DFB) co-innovated on the development of SAP Match Insights, using SAP HANA, which enabled the team to collect and analyse player data during training to help them secure their fourth World Cup Championship. 

Posted by: Aaron Gourley 



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