Bayern Munich Get Tech With Gigaset
Fri 10th Jul 2015 | Football Sponsorship
German champions, FC Bayern Munich have announced a major new partnership with Gigaset.
Gigaset, one of the leading vendors in the field of technology and consumer electronics, is now an official Platinum Partner of FC Bayern Munich.
The company is its exclusive partner for the segment of smartphones, tablets and wearables which will run for an initial term of three years.
“The cooperation with FC Bayern Munich marks the beginning of a new era for Gigaset in which we’ll tap new growth segments by entering the smartphone business,” says CEO Charles Fränkl.
“The brands go together excellently: Both partners unite careful cultivation of a long and valuable tradition, as well as being totally committed to innovation. What’s important for us is that we want to strike up a lively dialog not only with the club, but also its fans.”
Various joint actions are planned: Gigaset will accompany the club, which holds a record number of German championship titles, on its China tour from 16 to 24 July, where it will play three games in the cities of Beijing, Shanghai and Guangzhou.
In addition, Gigaset will be active and prominently placed in the stadium during home games in the German league season.
“Gigaset and Bayern Munich share a total passion for performance and quality,” states Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern Munich.
“We aim to live up to that mission together with our Platinum Partner Gigaset.”
Charles Fränkl adds: “True fans of FC Bayern follow their club everywhere. That dedication fits wonderfully with our brand claim ‘Wherever you go.’ It encapsulates what links our new products and our new partnership with Bayern Munich.”
Image: Gigaset CEO Charles Fränkl with CEO of FC Bayern Munich, Karl-Heinz Rummenigge
Posted by: Aaron Gourley
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