Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Middlesbrough Make Digital Transformation

Thu 30th Jul 2015 | IT & Technology

Middlesbrough Football Club will transform the Riverside Stadium this season - installing a game-changing integrated digital platform designed to radically enhance the matchday experience and create powerful new commercial opportunities for club partners. 

The club has appointed digital venue specialists ADI to consult on the project, who will work with them to deliver a long term digital strategy to transform the stadium experience and revolutionise the way the club and its partners interact with fans throughout every stage of the match day. 

World First Technology

ADI will install a stadium-wide digital platform which, at its heart, will be a first in world football – a 360° dual sided digital perimeter LED system.

Surrounding all four sides of the pitch, the revolutionary digiBOARD system will feature a crowd-facing digital display capable of serving live match stats and social media content to entertain and inform fans throughout the game.

Unrivaled Fan Engagement
The new display will form part of a wider digital transformation - creating a powerful cross-channel communications platform to engage fans with compelling content.
 
Each digital channel, including the stadium LED screen, perimeter system, and a network of new displays, will seamlessly integrate to deliver exclusive programming, latest news, social medial, and unique StatZone content to fans throughout the Riverside.

Connected Stadium

Content will be powered by Live Venue, ADI’s high speed fibre network, which connects the Riverside Stadium to the company’s Preston-based sports production hub. 

ADI’s experienced sports production team will be responsible for driving the content across every display in the stadium - delivering an immersive engagement-led experience for fans whilst creating huge commercial opportunities for the club’s partners.

Commercial Return

Speaking of the development, Middlesbrough Football Club’s Chief Operating Officer, Mark Ellis, said “Having worked with ADI we know first-hand that they deliver the highest quality solutions and are leaders in their field.

“In addition to transforming the appearance of the stadium, the digital platform will offer incredible value for our sponsors whilst improving the experience for fans.
 
“It is extremely important that we are able to commercially justify any investment in new technology.

“Working with ADI, we were able to develop a business model that will enable us to quickly generate a positive financial return and also provide a strong platform for future growth.”

Long Term Value

ADI’s, Chief Executive, Geraint Williams said “We’re excited to be investing in a long-term relationship with Middlesbrough, through which we’ll share our expertise - delivering cutting edge stadium technology to create an engaging experience that delivers real value for the club, its fans and commercial partners.”
 
The new platform will be unveiled at the Riverside Stadium on September 27th at the SkyBet Championship match versus Leeds United. 

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Derby County launch the RamsTV official club app with InCrowd

Wed 4th Oct 2017 | IT & Technology

Derby County is launching its new RamsTV app in partnership with InCrowd and is available to download on the Apple Store or Google Play Store . The new official Rams app represents a new two-way...

Verteda Brings Precision To Events At Vitality Stadium

Tue 26th Sep 2017 | IT & Technology

Black Label Events, the conference, events and hospitality provider for Premier League team AFC Bournemouth, has deployed a leading-edge solution from Verteda Ltd. Acknowledged as experts in providing...

Clubs Prepare For Next Generation Virtual Replacement Perimeter Technology

Tue 26th Sep 2017 | IT & Technology

A number of Premier League and English Football League (EFL) clubs have invested in new perimeter technology this season, which gives them the ability to integrate ADI and Supponor’s award...

Seattle Sounders Takes SeatGeek As Official Ticketing Partner

Thu 21st Sep 2017 | IT & Technology

MLS franchise Seattle Sounders FC has partnered with SeatGeek to make the company the club’s official ticketing partner beginning in 2018. SeatGeek replaces Ticketmaster as Seattle’s...