Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Yokohama Set WePlay Chelsea Challenge

Wed 5th Aug 2015 | Football Sponsorship

Chelsea sponsor, Japanese tyre company, Yokohama, have appointed digital sports agency WePlay to capitalise on its sponsorship deal with Chelsea FC. 

Yokohama’s five year sponsorship deal with Chelsea FC, which was signed in February, is one of the largest sponsorship deals in the history of English football, and the Japanese brand are looking to maximise returns. 

Amid speculation of a potential release date, the new kit was unveiled recently during a press conference at Stamford Bridge. Yokohama is hopeful that the unveiling will mark the beginning of a new relationship between them and the Chelsea FC global fan base.

Yokohama has appointed WePlay, tasking the specialist digital agency with handling the strategy and execution across all of its social channels, including Facebook, YouTube, Twitter and Instagram. 

Kazu Sekiguchi at Yokohama comments: “Our deal with Chelsea FC is a key part of our plans to raise our global profile and WePlay will be fundamental to our efforts to promote this relationship.

“We knew that engaging Chelsea FC fans on social wouldn’t be something we could just do; we needed a partner who could use their expertise to support us and help us achieve our objectives.

“From our initial discussions, WePlay will do just that and more, and we look forward to seeing how our first forays go down with football fans.”

Luca Massaro, CEO of WePlay, concludes: “We’re looking forward to helping Yokohama capitalise on the influx of interest their agreement with last year’s Premier League champions will bring and showing them the full potential of social media.” 

Posted by: Aaron Gourley



If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk


To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Angry Birds becomes Everton’s first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...

AFC Fylde Launches Innovative Education Programme With Mcdonald’s

Fri 8th Sep 2017 | Football Sponsorship

AFC Fylde Community Foundation is launching a new partnership with McDonald’s, to deliver a unique education programme for football coaches throughout Blackpool, Fylde and Wyre. Launching in...

Brighton & Hove Albion Sign JD As Shirt Sleeve Sponsor

Thu 7th Sep 2017 | Football Sponsorship

Premier League new boys Brighton & Hove Albion have signed sports fashion retailer JD as their first shirt sleeve sponsor. JD’s logo will feature on the left sleeve of Albion’s home,...