Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Yokohama Set WePlay Chelsea Challenge

Wed 5th Aug 2015 | Football Sponsorship

Chelsea sponsor, Japanese tyre company, Yokohama, have appointed digital sports agency WePlay to capitalise on its sponsorship deal with Chelsea FC. 

Yokohama’s five year sponsorship deal with Chelsea FC, which was signed in February, is one of the largest sponsorship deals in the history of English football, and the Japanese brand are looking to maximise returns. 

Amid speculation of a potential release date, the new kit was unveiled recently during a press conference at Stamford Bridge. Yokohama is hopeful that the unveiling will mark the beginning of a new relationship between them and the Chelsea FC global fan base.

Yokohama has appointed WePlay, tasking the specialist digital agency with handling the strategy and execution across all of its social channels, including Facebook, YouTube, Twitter and Instagram. 

Kazu Sekiguchi at Yokohama comments: “Our deal with Chelsea FC is a key part of our plans to raise our global profile and WePlay will be fundamental to our efforts to promote this relationship.

“We knew that engaging Chelsea FC fans on social wouldn’t be something we could just do; we needed a partner who could use their expertise to support us and help us achieve our objectives.

“From our initial discussions, WePlay will do just that and more, and we look forward to seeing how our first forays go down with football fans.”

Luca Massaro, CEO of WePlay, concludes: “We’re looking forward to helping Yokohama capitalise on the influx of interest their agreement with last year’s Premier League champions will bring and showing them the full potential of social media.” 

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

AIA Extend Tottenham Hotspur Partnership Until 2022

Fri 26th May 2017 | Football Sponsorship

AIA has extended its partnership with Tottenham Hotspur until the end of the 2021/2022 season. AIA and Tottenham Hotspur have enjoyed a successful strategic partnership since the start of the...

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...