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West Brom Sign Training Kit Partnership

Thu 6th Aug 2015 | Football Sponsorship

West Bromwich Albion have announced the signing of the club’s very first training wear partnership.

Following a successful two-year partnership, FCL have extended their association with the Premier League club to become the first training wear partner in the club’s history.

First featured on training wear when announcing the signing of James Chester from Hull City last week, FCL will continue to feature on Albion’s first-team training garments for the 2015/16 season.

As well as having branding on training wear, FCL will feature on the interview backdrop at both the club’s training ground and The Hawthorns. The partnership will also see FCL become the club’s Official Training Wear and Official Logistics Partner.

FCL managing director Kulbir Sohi said: “Our partnership with West Bromwich Albion has been important over the last two seasons as they are community focussed and share similar values to ourselves when it comes to investing in the areas where our respective organisations are located.

“We are determined to elevate awareness of the FCL Global brand through our program of official logistics partnerships so more manufacturers, importers, wholesalers and retailers, both online and offline, can take advantage of the services that we offer. 

“By becoming West Bromwich Albion’s first training wear partner we hope to go some way to achieving this aim.”

Head of Partnerships at West Bromwich Albion George Harborne added: “FCL pride themselves on their personal touch and the development of strong relationships that ultimately benefit their diverse and impressive client portfolio. 

“We are pleased that through the same personable approach that we have, again, had FCL increase their level of partnership with the club to become our first training wear partner.

“We are particularly proud that we are able to carry such a strong local business and success story on the training wear, delivering exposure for a West Bromwich business on a global stage.” 

Posted by: Aaron Gourley

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