Fulham Shines With Visit Florida Sponsorship
Fri 7th Aug 2015 | Football Sponsorship
Fulham Football Club is shining after announcing VISIT FLORIDA as its Main Team Sponsor for the 2015/16 Season.
With the UK as Florida’s number one overseas market, the opportunity to engage with fans around two passions – travel and football – is vitally important to VISIT FLORIDA.
As the Main Team Sponsor VISIT FLORIDA will adorn the front of Fulham’s home, away and third kit. In addition, VISIT FLORIDA will also have signage rights and be featured on the Riverside Stand roof at Craven Cottage on the landing approach from London’s Heathrow Airport.
The partnership will also provide significant opportunities for VISIT FLORIDA to engage with Fulham fans and the wider football fan base, through social and digital media platforms and bespoke marketing initiatives.
Home to Chairman Shahid Khan’s Jacksonville Jaguars, Florida is famous for its impeccable beaches, beautiful year-round weather and some of the bluest seas in the world.
“I love Fulham and I love Florida, so naturally it brings me a lot of satisfaction to see two of my personal passions become one,” said Fulham Chairman Shahid Khan.
“But what’s most important is how much this partnership makes strategic sense for both Fulham and VISIT FLORIDA. One of my stated goals has long been the expansion and development of Fulham as an international brand, particularly in the U.S.
“VISIT FLORIDA has a great tourism and leisure story to tell in the competitive London and UK market, and I don’t think there can be a better way of communicating all Florida has to offer than through the power and following of Fulham Football Club.”
Paul Phipps, VISIT FLORIDA’s Chief Marketing Officer, said, “VISIT FLORIDA is thrilled with this partnership with Fulham Football Club.
“It provides us with a fantastic opportunity to raise awareness of Florida’s diverse range of active holiday options and experiences including world-class sports, wonderful beaches and amazing theme parks.”
Posted by: Aaron Gourley
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