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Doncaster Appoint New Chief Operating Officer

Tue 18th Aug 2015 | Football Club Management

Liam Scully has been appointed Chief Operating Officer at Club Doncaster.

The new position was created in order to provide a strategic lead for all current and future Club Doncaster projects. 

Scully, the former CEO of the club’s Foundation was appointed after a highly competitive recruitment process that drew applicants from across the UK. 

“Being entrusted with the great responsibility of leading Club Doncaster in search of continued improvements for all parts of the group, not least Doncaster Rovers & the Keepmoat Stadium, is a huge privilege that I am honoured to accept,” he told the club’s official website, www.doncasterroversfc.co.uk. 

“As a child my Saturdays were all about spending time with my Dad & Uncle going to watch Rovers and, as a result, I have so many happy memories from these years.

“I hope I can use these personal experiences, matched with my business credentials to drive Club Doncaster on to new heights, but, within this, paying due respects to our heritage and the principles that form our DNA.” 

Scully’s past achievements culminated in the Foundation being named the Sport & Recreation Alliance’s ‘Community Club of the Year’ as recently as June, which bodes well for the immediate future of what is a relatively fresh concept. 

Scully continued: “The immediate plan is to consolidate our position as a group and understand how and where we can increase our commercial viability working as a collaborative (Rovers, Dons, Stadium and Foundation), while at the same time controlling our administration and back office spending by the same principles.

“Equally, Club Doncaster will have a creative twist where we can look at exciting new ventures which generate new revenue streams that can be re-invested in the hope we can continue to grow organically as well as in advance of where a club our size should, in theory, rightfully be.” 

The restructuring of the Rovers’ hierarchy indicates the start of a new era under Club Doncaster, the brain child of Chief Executive Gavin Baldwin who added, "We were extremely flattered by the interest this post had attracted but in the end we are delighted to have secured Liam's services in this new role.

“The Owners and I have been fully committed to the Club Doncaster project for some time now and this latest appointment hopefully signifies our intent to take Club Doncaster forward at an accelerated level but with great respect to what our fans believe is our identity.” 

Baldwin continued, “I would like to wish Liam all the very best as we welcome him into his new role, which will hopefully enjoy the same level of success the Foundation achieved during his tenure.

“Equally paying due care to our award winning Foundation and community outreach arm, we hope to be in a position to announce the new Foundation CEO very shortly.” 

Action Images / Craig Brough

Posted by: Aaron Gourley

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