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QPR and Carlsberg join forces

Mon 14th Jun 2010 | Football Sponsorship

Queens Park Rangers Football Club is delighted to announce Carlsberg as the Club's Official Beer and Exclusive Drinks Supplier.

Carlsberg, who are the Official Beer of the England national team, will be the sole supplier of alcohol within Loftus Road following the completion of a six-figure deal with the Club.

QPR's Deputy MD Ali Russell said: "This is fantastic news. We are absolutely thrilled to have another blue-chip brand involved with Queens Park Rangers Football Club.

"Once again we are associating ourselves with a world-renowned brand whose position in their market is well established."

"With their aid, we will be able to increase awareness of QPR in the local community."

Carlsberg will be available in and around Loftus Road stadium from no fewer than 23 kiosks and six bars.

Russell added: "We are very keen to continue improving the matchday experience for our supporters, and this is another step in the right direction."

Gareth Roberts, Carlsberg UK's Director of Sponsorship and Media Relations, said: "Carlsberg UK is delighted to be able to extend our official beer partnership with Queens Park Rangers.

"It is great to support a Club with such ambition. We look forward to working together over the next season, supporting the Club and the fans in their challenge for promotion to the Premier League."

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