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VISA and Group M to speak at Soccerex Asian Forum

Tue 15th Jun 2010 | Football Industry Events

VISA, the world’s leading global payments technology firm and one of FIFA’s Global Partners , have confirmed they will be part of the conference programme at the inaugural Soccerex Asian Forum (28-29 July, Singapore).


Fernando de Matos, Director Sponsorships and Alliances, VISA International Asia Pacific Region, will speak on a panel entitled “Respect the market – How to grow your business in Asia”. The session will tackle a wide range of issues that affect the success of international rights holders and businesses when they seek to expand operations in this lucrative region.


De Matos will give delegates an insight into how VISA uses its association with FIFA and football in general, to engage with different audiences across Asia. He will be joined on the panel by two experts on business in the Asia Pacific region:  Mike Rich, CEO, Group M Asia Pacific and Jon Collins, CEO, Football Asia.


Mike Rich has over six years experience of working in Asia, first as MD of Performance and now as CEO of Group M’s content division in Asia Pacific, a role he has held since 2006. In this time he has worked with a wide range of major brands including Kellogg’s, Unilever, Procter & Gamble, Tiger Beer, Questnet, BP Castrol, Sony, Standard Chartered Bank, Singtel and Starhub.


Jon Collins has extensive international experience, having worked with blue chip for agency networks in Europe, Africa and most recently, Asia, where he has spent the last eight years, including a two-year stint as Chairman of Batey.


The Soccerex Asian Forum (28-29 July, Singapore) will take place in the biggest football market in the world and will enable an exchange of ideas between East and West and allow partnerships to be forged between European and Asian football rights holders and businesses.


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