The Sport Network: Making Social Media Pay
Wed 16th Sep 2015 | Football Industry Events
The Sport Network Breakfast Seminars, in partnership with fcbusiness magazine are aimed at all football clubs across the United Kingdom.
The aim of the Breakfast Seminars is to open up debate and discussion between respected speakers and an exclusive audience of delegates representing British football clubs and the football industry at large.
The Sport Network events aim to aid sports industry professionals who are seeking to develop more profitable and sustainable businesses by tapping into a vast bank of knowledge and know-how of successful businesspeople in sport and from across a wide network of other industries.
Each Seminar will be highly proactive and participative - including confidential issue processing and problem solving with leaders of non-competing businesses.
Breakfast Seminar 1: Thurs 19th Nov 2015 – Fulham FC
Topic: Making Social Media Pay
Experts agree a lack of engaging content is hampering many teams’ efforts to generate either the buzz or the revenue that might be expected of football clubs. They give their take on:
- Managing the challenges of Twitter and other social media.
- Creating a buzz to attract new fans
- Combating the efforts of rival entertainment providers
- Where does the social media pot of gold lie?
- Fresh thinking on community engagement
The sport-network.com promises that every delegate will leave the seminar with 10 ideas they can immediately implement at their club.
Tickets priced at £100 (early purchase prices of £80 available up to September 30th 2015)
Tickets can be purchased online HERE or by calling 0191 442 4004.
Guest speaker: Prof Simon Chadwick
About Prof Simon Chadwick
Professor Simon Chadwick holds the position of Chair in Sport Business and Strategy at Coventry Uninversity Business School, where he is also the founder of and Director of CIBS (Centre for International Business of Sport).
Chadwick is involved in developing and delivering UEFA’s Certificate in Football Management, and also for writing UEFA’s National Association Guide to Marketing.
Simon is editor of ‘Sport Buisness and Management : An International Journal’ and is former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sports journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Adverti sing Research, Thunderbiird International Business Review, Management Decision, Marketing Review and Sports Marketing Quarterly.
Simon has recently co-edited the book ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T), and has also been co-editor of ‘The Business of Sports Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier).
Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a sport marketng book series for Butterworth-Heinmann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South africa. Amongst his other research and consultancy activities, Simon has worked with numerous institutions including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport and The Economist.
For information regarding sponsorship of the seminars please contact fcbusiness on 0191 442 4004
Posted by: Aaron Gourley
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