Liverpool FC and Standard Chartered team up for Global Goals campaign
Tue 22nd Sep 2015 | Marketing & PR
Liverpool FC and Standard Chartered are teaming up for The Global Goals campaign, to help end extreme poverty, fight inequality and injustice and tackle climate change by 2030.
On September 25, 2015, at the United Nations in New York, 193 world leaders will adopt a series of 17 ambitious targets for sustainable development. The ambition of the Global Goals campaign is to make the goals famous, with the aim of telling seven billion people in seven days.
Liverpool’s main sponsor Standard Chartered is backing the Global Goals campaign as a founding partner, and will partner with the club on a series of planned activities to help raise awareness.
Kolo Toure participating in the World’s Largest Lesson, the biggest ever global collaborative education project, using celebrities and influential figures to communicate The Global Goals to children across the world.
LFC captain Jordan Henderson along with Adam Lallana, Kolo Toure and Jordan Ibe discussing some of their favourite music on Radio Everyone - a pop-up global radio station that will highlight the unsung heroes of health and climate change.
The activity will culminate at the fixture against Aston Villa on Saturday September 26, where Liverpool will replace the Standard Chartered logo on their shirts with the Global Goals logo.
During half-time, Reds legends Robbie Fowler and Ian Rush will lead two teams of participants from the club’s official charity, Liverpool FC Foundation, in a live Dizzy Goals competition.
Dizzy Goals, (where participants spin around the ball and then try to score) has been a key awareness driver for Global Goals over recent weeks, supported by multiple celebrities and sports stars, including LFC’s own Jordan Ibe and Joe Gomez. Click here to watch their attempt.
Sir John Peace, chairman of Standard Chartered plc, said: “As a bank, we often talk about the importance of being here for good. This is not just a brand promise, it is an ethos that we try to live by every day.
“When we were presented with the opportunity to leverage our global network and our partnership with Liverpool Football Club to make sure that everyone knows about the Global Goals, we recognised this as an incredible opportunity to drive real change and improve the lives of people across the world.
“We have worked closely with Liverpool in recent years with our ‘Perfect Match’ shirt swaps to support our charitable initiative Seeing is Believing, which aims to end avoidable blindness. We hope to replicate the success of this collaboration to tell everyone about the Global Goals, and we are proud to support this campaign.”
Billy Hogan, chief commercial officer at Liverpool FC, added: “We are proud to be supporting the Global Goals campaign alongside Standard Chartered and encouraging our supporters across the world to raise awareness of the Global Goals for sustainable development. This is such an ambitious, high-profile project and one that can have a real, tangible and positive impact on the world.
“I believe our fans across the globe will get behind this new project and show their support and passion in their communities, just as they have previously with Standard Chartered’s ‘Seeing is Believing’ initiative over the past four years.”
Posted by: Kev Howland
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