Manchester City secure partnership with Tecate beer
Mon 5th Oct 2015 | Football Sponsorship
Tecate® beer is now the Official Regional Partner of Manchester City as part of a multi-year agreement.
The partnership will allow Tecate® to reach and connect with the club’s local fan base in Mexico, where City are widely followed.
Raul Gonzalez, Brand Director at CM/HEINEKEN Mexico, commented: “As the fastest growing football Club in the world Manchester City’s success, history and ambition is attracting fans all around the world. Our Consumers at Tecate® will now be there, every time the fans are moved and inspired by such a magnificent Club."
Gonzalez added: “This new partnership between Tecate® and Manchester City will result in incredible experiences for the fans of our brand, so stay tuned to our social media platforms for upcoming news and unique moments."
With this agreement, Tecate® is developing its footprint as the leading Mexican beer brand in European soccer.
Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City’s commercial partnerships said: “We are very pleased to welcome Tecate® on board as our Official Beer for Mexico.
"We are delighted that the brand also becomes our first partner in Mexico, home to some of the world’s most passionate football fans. We are looking forward to working together to create some great opportunities to engage Tecate® consumers in Manchester.”
Image: Reuters / Andrew Yates Livepic
Posted by: Kev Howland
If you have any football business related news stories you’d like to share then please contact us – firstname.lastname@example.org
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Fri 21st Apr 2017 | Football Sponsorship
Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...
Wed 19th Apr 2017 | Football Sponsorship
Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...
Tue 18th Apr 2017 | Football Sponsorship
Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...
Thu 6th Apr 2017 | Football Sponsorship
Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...