Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City secure partnership with Tecate beer

Mon 5th Oct 2015 | Football Sponsorship

Tecate® beer is now the Official Regional Partner of Manchester City as part of a multi-year agreement.

The partnership will allow Tecate® to reach and connect with the club’s local fan base in Mexico, where City are widely followed. 

Raul Gonzalez, Brand Director at CM/HEINEKEN Mexico, commented: “As the fastest growing football Club in the world Manchester City’s success, history and ambition is attracting fans all around the world. Our Consumers at Tecate® will now be there, every time the fans are moved and inspired by such a magnificent Club."

Gonzalez added: “This new partnership between Tecate® and Manchester City will result in incredible experiences for the fans of our brand, so stay tuned to our social media platforms for upcoming news and unique moments."

With this agreement, Tecate® is developing its footprint as the leading Mexican beer brand in European soccer.

Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City’s commercial partnerships said: “We are very pleased to welcome Tecate® on board as our Official Beer for Mexico.  

"We are delighted that the brand also becomes our first partner in Mexico, home to some of the world’s most passionate football fans. We are looking forward to working together to create some great opportunities to engage Tecate® consumers in Manchester.”

Image: Reuters / Andrew Yates Livepic

Posted by: Kev Howland

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...