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Manchester City secure partnership with Tecate beer

Mon 5th Oct 2015 | Football Sponsorship

Tecate® beer is now the Official Regional Partner of Manchester City as part of a multi-year agreement.

The partnership will allow Tecate® to reach and connect with the club’s local fan base in Mexico, where City are widely followed. 

Raul Gonzalez, Brand Director at CM/HEINEKEN Mexico, commented: “As the fastest growing football Club in the world Manchester City’s success, history and ambition is attracting fans all around the world. Our Consumers at Tecate® will now be there, every time the fans are moved and inspired by such a magnificent Club."

Gonzalez added: “This new partnership between Tecate® and Manchester City will result in incredible experiences for the fans of our brand, so stay tuned to our social media platforms for upcoming news and unique moments."

With this agreement, Tecate® is developing its footprint as the leading Mexican beer brand in European soccer.

Omar Berrada, Commercial Director of City Football Marketing, which brokers Manchester City’s commercial partnerships said: “We are very pleased to welcome Tecate® on board as our Official Beer for Mexico.  

"We are delighted that the brand also becomes our first partner in Mexico, home to some of the world’s most passionate football fans. We are looking forward to working together to create some great opportunities to engage Tecate® consumers in Manchester.”

Image: Reuters / Andrew Yates Livepic

Posted by: Kev Howland

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