Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

New Era Cap and Manchester United Announce Global Partnership

Mon 12th Oct 2015 | Football Sponsorship

Manchester United has announced a multi-year partnership with international lifestyle brand, New Era which will see the them produce dual-branded leisure headwear for the club's fans.

Established in the US in 1920, New Era is best known for being the on-field cap for Major League Baseball, an accolade it has held for 81 years.

Manchester United group managing director Richard Arnold commented: "Manchester United’s success is built on the support of its fans.

“Throughout history, our supporters have pledged their allegiance to United by wearing the club crest and we are delighted to be partnering with New Era to bring fans a fresh approach to the branded headwear available to them.

"With over 90 years in the industry, New Era is the leading creator of leisure headwear, producing quality products for sports fans all over the world and we are excited to be introducing its products to our loyal fanbase."

Christopher H. Koch, president and CEO of New Era, comments: "We couldn’t be more thrilled to partner with Manchester United on a global level.

“As New Era continues to expand its international reach, growing our business in world football was a natural progression.

“A partnership with such a globally revered club is a great opportunity for us to bring quality headwear to the football market." 

Posted by: Aaron Gourley

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...

Hisense Becomes Official 2018 FIFA World Cup Sponsor

Thu 6th Apr 2017 | Football Sponsorship

Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...