Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Rival Chilean Football Clubs Partner to Implement Single Platform Technology

Mon 19th Oct 2015 | IT & Technology

Green 4 Solutions is delighted to announce a new multi-year agreement with two professional football clubs based in Santiago, Chile.

Colo-Colo and Universidad Católica are regarded as the most successful and popular clubs of Chilean football. They will embark on a joint-partnership, making the revolutionary step of implementing a single platform stadium technology solution.

The software, supplied by the Sport and Leisure Technology specialists, Green 4 Solutions, will deploy a full end-to-end solution within Microsoft Dynamics CRM 2015. This will provide one system for Ticketing and Merchandise operations, which will be implemented on a phased approach. 

The Go system is the world’s first full solution to include stadium ticketing, built within Microsoft Dynamics CRM. This will put both clubs ahead of the game with advanced functionality, including a ‘single shopping basket’ for ticketing and merchandise sales, along with CRM, data analysis, email marketing and marketing automations, as well as a Fan Loyalty and Rewards Program. 

By joining forces, Universidad Católica and Colo-Colo are able to secure a better commercial deal to the benefit of both clubs.

Colo-Colo's Brand Manager, Gonzalo Hernández, said; “We were looking not only for an operational system to sell tickets, but something that could help our fans feel closer to our club, through intelligent marketing actions.”

“We travelled to Europe to meet with a number of different vendors, and we selected Green 4 Solutions as the right supplier for our requirements.” 

Sebastián Soria, Commercial Director for Universidad Católica added; “This new alliance with Green 4 Solutions allows us to have a first-class system, unique in Chile. We put ourselves in the forefront of the Chilean football industry.” 

“We’re pleased to be working with Green 4 Solutions and are looking forward to the benefits that their sports CRM and ticketing systems can bring to our club and our fans.” 

Paul Gibbons, Business Manager North America for Green 4 added; “We are thrilled to be working with both Colo-Colo and Crusados. It represents another step forward for Green 4’s penetration into the North and South American market.”

“The solution will be game changing for both teams. It will streamline operations and provide a solid platform on which to build an effective marketing strategy.”

For more information about Green 4 Solutions, visit www.green4solutions.com


Posted by: Kev Howland 



If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

KORE Software Announces Groundbreaking Ticketing Integration

Thu 27th Apr 2017 | IT & Technology

KORE Software’s new technology streamlines the process for ticket sales reps, marking the first time Archtics payment processing has been integrated with CRM. KORE Software has announced the...

Valencia Partnership Sees Fanatics International Expansion

Fri 21st Apr 2017 | IT & Technology

Spanish La Liga club Valencia C.F. has partnered with Fanatics, the global leader for licensed sports merchandise, to operate the club’s new official online store. The store shop.valenciacf.com...

TopTix Acquired By SeatGeek In $56 Million Deal

Thu 20th Apr 2017 | IT & Technology

In a major move that instantly makes SeatGeek one of the largest primary ticketers in the world, the tech company announced the acquisition of Israeli ticketing software company TopTix for $56...

New Online Platform Assisting Footballers & Scouts Continues To Grow

Thu 20th Apr 2017 | IT & Technology

Scout Me Online – a new start-up company from London is looking to assist young talents who are struggling to get to the professional level or have been released from their club the opportunity...