Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Arsenal announce partnership with iRENA

Fri 27th Nov 2015 | Football Sponsorship

Arsenal and new official soccer schools partner, iRENA are set to embark on an exciting new programme to drive grass-roots football across China.

This long-term deal with iRENA, China’s leading sports and cultural development company, will see Arsenal Soccer Schools opened throughout the country. Initial plans are to open them in five cities by the end of 2016 - firstly in Shanghai and Chongqing and an additional three later that year.

Each of these soccer schools will offer sessions led by Arsenal-trained coaching staff to ensure the key principles of ‘playing the Arsenal way’ are incorporated consistently across each school. Club coaches will also travel to China to deliver sessions at selected Arsenal Soccer Schools each year.

To help promote the schools, iRENA will be able to utilise a range of sponsorship rights including player and legend access, digital and social promotions and tours of Arsenal’s training ground facility.

Speaking about the partnership, Arsenal’s chief commercial officer Vinai Venkatesham said: “We are delighted to announce this agreement with iRENA and are looking forward to helping develop the game in China. We will be working closely with iRENA to set up a number of Arsenal Soccer Schools across China and inspire young children to play football the Arsenal way.”

Mr Hong GAO, iRENA’s Chief Executive Officer, said: “This partnership with Arsenal is very exciting. Football in China is growing more and more popular and the government is particularly committed to encouraging youngsters to play.

"We are happy to be contributing to this through our partnership with Arsenal, who have a fantastic reputation for nurturing young players. We will be opening a number of Arsenal Soccer Schools across the country, with approximately 300 children at each school."

Posted by: Kev Howland

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...