VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Arsenal announce partnership with iRENA

Fri 27th Nov 2015 | Football Sponsorship

Arsenal and new official soccer schools partner, iRENA are set to embark on an exciting new programme to drive grass-roots football across China.

This long-term deal with iRENA, China’s leading sports and cultural development company, will see Arsenal Soccer Schools opened throughout the country. Initial plans are to open them in five cities by the end of 2016 - firstly in Shanghai and Chongqing and an additional three later that year.

Each of these soccer schools will offer sessions led by Arsenal-trained coaching staff to ensure the key principles of ‘playing the Arsenal way’ are incorporated consistently across each school. Club coaches will also travel to China to deliver sessions at selected Arsenal Soccer Schools each year.

To help promote the schools, iRENA will be able to utilise a range of sponsorship rights including player and legend access, digital and social promotions and tours of Arsenal’s training ground facility.

Speaking about the partnership, Arsenal’s chief commercial officer Vinai Venkatesham said: “We are delighted to announce this agreement with iRENA and are looking forward to helping develop the game in China. We will be working closely with iRENA to set up a number of Arsenal Soccer Schools across China and inspire young children to play football the Arsenal way.”

Mr Hong GAO, iRENA’s Chief Executive Officer, said: “This partnership with Arsenal is very exciting. Football in China is growing more and more popular and the government is particularly committed to encouraging youngsters to play.

"We are happy to be contributing to this through our partnership with Arsenal, who have a fantastic reputation for nurturing young players. We will be opening a number of Arsenal Soccer Schools across the country, with approximately 300 children at each school."

Posted by: Kev Howland

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...