Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Arsenal Partners With New South Wales Government

Wed 9th Dec 2015 | Marketing & PR

Arsenal Football Club and the New South Wales (NSW) Government have today announced a multi-year Tourism Partnership, which will culminate in Arsenal playing two pre-season matches against Sydney FC and Western Sydney Wanderers at ANZ Stadium in Sydney in July 2017.

The partnership will give the NSW Government's tourism and major events agency, Destination NSW, the opportunity to promote and market NSW travel and tourism to Arsenal’s global following.

Destination NSW is focussed on using the partnership to gain exposure in the UK, China and the United States, countries where Arsenal have a particularly large and engaged fanbase. 

Destination NSW will become Arsenal’s Official Tourism Partner for Australia with the ability to utilise a wide range of rights including LED perimeter signage, player and legend access, digital and social promotions, in-stadium activations and match day hospitality.

Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “We are excited to enter into this partnership with the NSW Government and Destination NSW. As well as being our first partnership agreement in Australia, the deal is unique in combining a tourism partnership with pre-season matches. 

"We look forward to working with our new partner to promote NSW, before bringing our first team to Sydney for two games in 2017 in front of our passionate Australian fans.” 

NSW Minister for Trade, Tourism and Major Events and Minister for Sport, Stuart Ayres, said the partnership would see the State promoted to Arsenal fans around the world.

“This Australian-first partnership will see Sydney and NSW showcased to a global audience every week, giving our State exposure to millions of Arsenal and English Premier League fans.

“We are proud to be associated with Arsenal, one of the world’s oldest and most prestigious football clubs, and look forward to welcoming them to Sydney in 2017.”

ANZ Stadium Managing Director, Daryl Kerry, added: “Arsenal are one of the most successful clubs in the English Premier League, the reigning FA Cup champions, and a club steeped in history and with an enormous following here in Australia. 

“The partnership with Destination NSW is a fantastic initiative and to have the Gunners bringing their elite squad for two games at ANZ Stadium will have fans all over the country and overseas making plans to visit Sydney.”

Posted by: Aaron Gourley 

RETURN TO LATEST NEWS SECTION

SUBSCRIBE TO THE FCBUSINESS RSS FEED

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Chelsea Tune In To Sony Music Partnership

Fri 20th Oct 2017 | Marketing & PR

Chelsea Football Club has announced a new and exclusive partnership with Sony Music. The agreement brings together the passionate worlds of sport and music which will see input from Chelsea players to...

Fuel for Winning? The secret ingredient to catering for sports teams

Thu 12th Oct 2017 | Marketing & PR

When asked about diet and nutrition services ready for the 17/18 football season, the answer is easy. ‘There has never been a more exciting time, or a time when the diet and nutrition world,...

Yaya Toure announces support for Football People action weeks

Thu 12th Oct 2017 | Marketing & PR

Yaya Toure has announced his support for the Fare Network's Football People action weeks after claiming "nothing has been really taken care of" when it comes to ending racism and discrimination in...

Tottenham Hotspur puts fans in the spotlight for new retail campaign

Fri 6th Oct 2017 | Marketing & PR

Tottenham Hotspur has put fans at the forefront of its digital campaign ‘We The 12th’ to launch the Autumn/Winter 2017 collection of Tottenham Hotspur merchandise. The unique campaign aims...