Manchester City Offer Stadium And Club Tours In Mandarin
Wed 20th Jan 2016 | Marketing & PR
Manchester City FC will welcome the ‘Year of the Monkey’ with the introduction of a brand new Stadium and Club tour in Mandarin.
Launching on 4 February in line with the city’s Chinese New Year Celebrations, the new tour reinforces the Club’s commitment to the Chinese market, following their recent partnership with state-backed Chinese investors, China Media Capital (CMC).
From 4 February, visitors to the Etihad Stadium will be treated to an exclusive 90 minute tour of the stadium accompanied by a native Mandarin speaking guide.
This new Mandarin offering from Manchester City FC is the first of its kind in the Premier League and showcases City as an innovative and immersive Club dedicated to their international fans.
Speaking about the new initiative, City striker, Sergio Aguero said: “Having visited China on pre-season tour and seen first-hand how passionate our Chinese fans are, it’s fantastic to hear that we will now offer a Club tour in Mandarin.
“I’m sure the new tour will be a popular attraction for visitors and will allow them to see what goes on behind-the-scenes on a match day at the Etihad Stadium.”
The experience opens following the announcement of a direct China to Manchester flight path launching in June this year.
Nick Brooks-Sykes, Director of Tourism at Marketing Manchester, the agency charged with promoting Manchester on a national and international stage, said: “This new initiative from Manchester City Football Club is an excellent example of a business tailoring their product to growing visitor requirements.
“As we prepare to build deeper links with the Chinese visitor market in upcoming months – with the launch of a direct airline route from Beijing this summer – the pioneering new Stadium & Club Tour shows a commendable level of commitment, proving how much Manchester City Football Club values tourists from China and welcomes them to Manchester.”
Posted by: Aaron Gourley
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